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Comments (45)

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Highest Rated

Guest's picture
Guest

the pause symbol has obviously been used before but the thing is it looks the same as the Kit Kat print ad.

jhonnyvic's picture
jhonnyvic
Activity Score 39

me gusto mucho, algo muy simple y muy bien pensado.

fractalrene's picture
fractalrene
Activity Score 1504

Cool. Just for the visual, I think the fingers didn't need to go that deep. Good ad, love the idea.

bknowlden's picture
bknowlden
Activity Score 3647

A little forced, who dips their fingers into a can like that? My guess is only the Art Director...

ValidityGroup's picture
ValidityGroup
Activity Score 8

Yes I agree Rene Fractal. I think probably 5mm less would of made all the difference.

Archie's picture
Archie
Activity Score 201

without the word "pause", the general public would never get this.

Pauflies's picture
Pauflies
Activity Score 205

I do agree. At first i saw a kind of Smiley... And i liked it!! Then when i saw the "pause"...
http://pauflies.blogspot.com/

Jinkies's picture
Jinkies
Activity Score 30

I agree. I saw a power outlet, not a pause symbol. But hey, thats why these things are titled. Too bad they don't have title's in magazines for ads.

Maybe one day...

fractalrene's picture
fractalrene
Activity Score 1504

C'mon, a line of text would fix it.

whitespace's picture
whitespace
Activity Score 1953

I thought it was some power plug.

Andal's picture
Andal
Activity Score 863

Yeah, me too.
I thought it was like a vitality cream that gave energy to your skin something like that. Wouldn't have had like it either.
_______________
Smart and Funny Signature.

_______________
It's so easy to critic.

scorpio20's picture
scorpio20
Activity Score 30

Good one. Like it.

comAd's picture
comAd
Activity Score 162

Way to go.

thakiddd's picture
thakiddd
Activity Score 70

i was praying it had something to do with war paint.

thirty6chambers's picture
thirty6chambers
Activity Score 1464

I thought it was either a pig's nose or an electrical outlet.

carlo's picture
carlo
Activity Score 163

I agree with Petrov, wouldn't get it without the title.

_____

Because great designs need no further explanation.

michelangelo_of_ad's picture
michelangelo_of_ad
Activity Score 408

nah.... <---This is my constructive criticism.

He [Michelangelo] himself claimed to speak to no one, to "have no friends, and don't want any."

manga's picture
manga
Activity Score 111

like it..clean and simple

Fridgerator's picture
Fridgerator
Activity Score 458

Would take a while to figure out its "pause" cause it looks like so many other things, without the headline.

----------------------------------------------
The concept is only as good as the execution.

everartz's picture
everartz
Activity Score 7609

its a good idea and execution thou.. just the dipping shouldnt have been that deep..
--
Everartz

| Everartz |

Rajib's picture
Rajib
Activity Score 369

agree petrov...

pooja gadodia's picture
pooja gadodia
Activity Score 86

http://www.watshow.com
idea is not clear...

devkarthik's picture
devkarthik
Activity Score 409

do agree for all above comments....

- kk

Tapper's picture
Tapper
Activity Score 490

good idea, nicely executed, nice one

Strip. Strip. Strip.

unionjack's picture
unionjack
Activity Score 57

AHHHHH Fuck... it's a nice idea.

kre8's picture
kre8
Activity Score 989

love the idea.
think it would have been stronger if there was a way of showing the pack without the usual bottom right hand corner shot.
could it have been shot in a way so it was all in one, a slight angle? i dont know... thats the only thing that weakens it for me though.

Spider's picture
Spider
Activity Score 301

It's a nice idea, the only thing that, at least for me, it's a little bit force it is the deepness on the cream. The rest it is just perfect.

FlyingDogs's picture
FlyingDogs
Activity Score 968

Sweet!

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
Activity Score 264

* * * * *

wthout the title nobody in da whole world will get this.

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
Activity Score 264

* * * * *

without the title nobody in da whole world will get this.

sold's picture
sold
Activity Score 3305

pause what? age, wrinkles, cellulite, striations, all that together?

without a title and this deep thing on the can...
not so good ad.

adhopper's picture
adhopper
Activity Score 26

I saw an outlet here

Sharp's picture
Sharp
Activity Score 216

at first glance i thought it was a pigs nose.

jsptrck404's picture
jsptrck404
Activity Score 437

agree with most previous posters...an ad for ad folk. without the title, the general public would never get it.

| think small |

Dalbir Singh's picture
Dalbir Singh
Activity Score 552

I thought it was a pig's snout. And isn't that Oil of Olay's positioning? Milos will kill me :)
Perhaps the ad would work better with the line "Pause"....

Dalbir
www.AdOfDaMonth.com

gnola's picture
gnola
Activity Score 35

very good

Clint's picture
Clint
Activity Score 53

well i saw it embedded on another site with no title, caption or other help, and i got it instantly.

Mr. Head's picture
Mr. Head
Activity Score 4

Is it a pig's nose?

mrtalented's picture
mrtalented
Activity Score 2171

couldn't agree more

misterpanda's picture
misterpanda
Activity Score 282

seems like pig nose.... just kiding
good idea!

capywriter's picture
capywriter
Activity Score 5509

why need a title when you can read product info on the packshot. 'Anti wrinkle. Night cream.' is enough to get the idea. Nice one!

MoveOn's picture
MoveOn
Activity Score 63

Good clean fun. Works for me :)

cristaleye's picture
cristaleye
Activity Score 36

simple but nice idea!!!!!! ottima!!!

Naux71's picture
Naux71
Activity Score 16

i really love this idea and the Moon nivea too , so cool

hello2riyas's picture
hello2riyas
Activity Score 22

WT U MN BY PAUSE?

Guest's picture
Guest

the pause symbol has obviously been used before but the thing is it looks the same as the Kit Kat print ad.

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