Paulaner beer: Playboy

This ad for Paulaner beer, was published in the October 2007 Playboy magazine (Oktoberfest-edition).

Advertising Agency: Kempertrautmann GmbH, Hamburg

Creative Directors: ,

Art Director: Axel Schilling

Copywriter: Christian Soldatke

Graphics: Marita Locmele

Photographer: Stephan Abry

Account Directors: Ilker Yilmazalp, Peter Matz


picturejockey's picture
658 pencils

Very effective but I personally don't care if there is a handle on the mug or the bottle.

Guest's picture

woooooootttt!!! i didn't notice the handle on the bottle.... first i thought that men were looking for the girls instead of drinking the beer... weird

Pat Bijkerk's picture
Pat Bijkerk
66 pencils

Boring. Germans should not try to be funny!

Barkach's picture
200 pencils


Guest's picture

you have no idea. i've lived there for 6 years and met kind and humorous people everywhere.
but it's true, you won't find any kind of humour in german beer ads. beer is somewhat sacrosanct over there.
the ad is boring but this is no mean feat considering what a tough nut they had to crack: their client.

tillfu's picture
74 pencils

Try the astra campaign and you´ll find lots of black humor -
or -
but well, in general You´re probably right : jever | becks | paulaner | and so on, the whole interbrew - beer is more of showing us the shiny world of a detergent ad -

raverus's picture
1476 pencils


Guest's picture

Habt ihr dem Praktikanten da nen Gürtel über sein weißes Hemd gelegt?

Why is it on this site? Who thought this was worth being submitted?
Worst beer ad I've seen in a while, even in Germany.

Guest's picture

don't get it. what's the joke?

johnromero's picture
114 pencils

Y si agregan limoncito, alguien dirá "Del putas!" LOL!
Qué afiche para mas mier..coles..


No hay tiempo to lose!

Jean Remy's picture
Jean Remy

reeeeeeally bad!!!!
it sucks.......

kempertrautmann sucks and they should fire their creatives

t1sh0cfc's picture
38 pencils

I like it. The mug and the handle ... smart and creative idea :)

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