Pattex: Tools, Hammer

A tool's nightmare.

Advertising Agency: DDB Tribal, Vienna, Australia
Chief Costumer Officer / Creative Director: Eric Schoeffler
Creative Directors: Sebastian Kainz, Hannes Böker
Senior Art Director: Marian Grabmayer
Junior Copywriter: Daniela Stenzenberger

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6 comments

5405 pencils

Roger KeynesThursday, July 21, 2011 - 00:12

Yeah, but... ON the chair would suggest more fear.

Will Think for Salary

5405 pencils

Roger KeynesThursday, July 21, 2011 - 00:16

Kudos to the Chief Costumer Officer too. Good job. ;)

Will Think for Salary

172 pencils

MissCopywriterThursday, July 21, 2011 - 03:03

With the glue, we don't need these tools? Is that the point?

13048 pencils

Nike DieselWednesday, July 27, 2011 - 04:06

I think so... Not very convincing. And copy is weak.

252 pencils

abdeLooKThursday, July 21, 2011 - 15:16

funny

216 pencils

brendansparrowThursday, July 21, 2011 - 19:39

I'm not feeling this campaign. None of the executions really convey fear that well IMO

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