Pattex: Tools, Hammer

A tool's nightmare.

Advertising Agency: DDB Tribal, Vienna, Australia
Chief Costumer Officer / Creative Director: Eric Schoeffler
Creative Directors: Sebastian Kainz, Hannes Böker
Senior Art Director: Marian Grabmayer
Junior Copywriter: Daniela Stenzenberger

Published: 
July 2011

6 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

Yeah, but... ON the chair would suggest more fear.

The Jobless Writer
Will Think for Salary

Roger Keynes's picture
Roger Keynes
5498 pencils

Kudos to the Chief Costumer Officer too. Good job. ;)

The Jobless Writer
Will Think for Salary

MissCopywriter's picture
MissCopywriter
168 pencils

With the glue, we don't need these tools? Is that the point?

Nike Diesel's picture
Nike Diesel
13589 pencils

I think so... Not very convincing. And copy is weak.

abdeLooK's picture
abdeLooK
252 pencils

funny

brendansparrow's picture
brendansparrow
202 pencils

I'm not feeling this campaign. None of the executions really convey fear that well IMO

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