Pattex Superglue: Mousetrap

Instant hold.

Advertising Agency: DDB Germany, Düsseldorf, Germany
Creative Directors: Alexander Reiss, Oliver Kapusta
Art Director: Markus Rittenbruch
Copywriter: Shahir Sirry
Photographer: Christian Stoll
Published: September 2009

31 comments

morse's picture
morse
15922 pencils

Superb idea. Can't believe nobody thought of this before.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

because it doesn`t work

Tipsy_Gypsy's picture
Tipsy_Gypsy
46 pencils

good idea, but shouldn't the cheese be in middle of glue otherwise this is just saying "we're giving away cheese!"

Guest's picture
Guest

instant hold ? So the glue should be dried.

wildbore's picture
wildbore
749 pencils

so this glue take long hrs 2 dry? SUPER SLOW GLUE?!

Guest's picture
Guest

really really good!
congrats.

everartz's picture
everartz
7611 pencils

clap clap clapclap clap clap
clap clap clap
clap clap clap
clap clap clap
clap clap clap
clap clap clap
clap clap clap
clap clap clap.......

| Everartz |

Grrrr's picture
Grrrr
1963 pencils

That makes no sense, does it?

Guest's picture
Guest

what if the mouse comes from the right side?

Guest's picture
Guest

did this one ... when i was in school only with post it with a peice of cheese on it ... much better deferent idea

Guest's picture
Guest

Not a 100% stringent, as some pointed out, but super funny at first sight. Is an 8.

Robbie Rae's picture
Robbie Rae
4 pencils

Loving this.

Robbie Rae's picture
Robbie Rae
4 pencils

Loving this.

xprompt's picture
xprompt
32 pencils

To me, the ad doesn't portray the idea of instant hold.. though it is well executed

Guest's picture
Guest

wildbore :
so this glue take long hrs 2 dry? SUPER SLOW GLUE?!

Guest :
what if the mouse comes from the right side?

CurryJ's picture
CurryJ
955 pencils

ok

================================================
I think; therefore I am

Prof's picture
Prof
1453 pencils

Seriously though...

Instant hold = instant glueing

So why on earth is the glue still "wet"? Doesn't make much sense really...

Art direction is nice although the cheese looks a bit weird and sort of "polished".

Quite really.

ruSh.Me's picture
ruSh.Me
109 pencils

I really think, the glue should be in a broken square or some other shape around the cheese!! You never know, where the mouse is coming from!!

NatalieM's picture
NatalieM
1687 pencils

That's a new approach for glue!

Bob08's picture
Bob08
749 pencils

It catches.

alexander_bickov's picture
alexander_bickov
3279 pencils

Creativity

Guest's picture
Guest

Totally agree with all the comments about the glue being still wet. If you ever work with "super glue" or "instant glue"? They dry in 10 seconds. That's why they are called "instant". If the rat isn't around that time, it's not effective.

Guest's picture
Guest

Done before for Fevicol in India. They have just replaced fish with mouse.

Guest's picture
Guest

El pegante seca al hacer contacto con el ratón??

Guest's picture
Guest

buena pregunta, si es super potente ya debió haberse secado...además es una idea que ya se ha hecho Fiap 2007

Guest's picture
Guest

although it's already donde i've seen in Argentina a type of super glue that is used to trap rats. i'm not kidding!

louis's picture
louis
8 pencils

Good idea if the mouse has an appointment, other wise the product will be dry after 10min and the idea will disappear with the cheese

hari.'s picture
hari.
375 pencils

Great Idea.... Respect

Guest's picture
Guest

Great Idea, love it ;))

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

Check out the DDB South Africa's take on this idea...

Much better than this...

Boxey's picture
Boxey
8885 pencils

doesn't work.

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