Instant hold.
Advertising Agency: DDB Germany, Düsseldorf, Germany
Creative Directors: Alexander Reiss, Oliver Kapusta
Art Director: Markus Rittenbruch
Copywriter: Shahir Sirry
Photographer: Christian Stoll
Published: September 2009
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31 Comments
Superb idea. Can't believe nobody thought of this before.
What hath God wrought
because it doesn`t work
good idea, but shouldn't the cheese be in middle of glue otherwise this is just saying "we're giving away cheese!"
instant hold ? So the glue should be dried.
so this glue take long hrs 2 dry? SUPER SLOW GLUE?!
really really good!
congrats.
clap clap clapclap clap clap
clap clap clap
clap clap clap
clap clap clap
clap clap clap
clap clap clap
clap clap clap
clap clap clap.......
| Everartz |
That makes no sense, does it?
Tuyo Jydtep
what if the mouse comes from the right side?
did this one ... when i was in school only with post it with a peice of cheese on it ... much better deferent idea
Not a 100% stringent, as some pointed out, but super funny at first sight. Is an 8.
Loving this.
Loving this.
To me, the ad doesn't portray the idea of instant hold.. though it is well executed
wildbore :
so this glue take long hrs 2 dry? SUPER SLOW GLUE?!
Guest :
what if the mouse comes from the right side?
ok
================================================
I think; therefore I am
Seriously though...
Instant hold = instant glueing
So why on earth is the glue still "wet"? Doesn't make much sense really...
Art direction is nice although the cheese looks a bit weird and sort of "polished".
Quite really.
I really think, the glue should be in a broken square or some other shape around the cheese!! You never know, where the mouse is coming from!!
That's a new approach for glue!
-Natalie
http://www.nataliemarion.com
It catches.
Creativity
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Totally agree with all the comments about the glue being still wet. If you ever work with "super glue" or "instant glue"? They dry in 10 seconds. That's why they are called "instant". If the rat isn't around that time, it's not effective.
Done before for Fevicol in India. They have just replaced fish with mouse.
El pegante seca al hacer contacto con el ratón??
buena pregunta, si es super potente ya debió haberse secado...además es una idea que ya se ha hecho Fiap 2007
although it's already donde i've seen in Argentina a type of super glue that is used to trap rats. i'm not kidding!
Good idea if the mouse has an appointment, other wise the product will be dry after 10min and the idea will disappear with the cheese
Great Idea.... Respect
Thats Some Bad Hat, Harry
Great Idea, love it ;))
Check out the DDB South Africa's take on this idea...
Much better than this...
doesn't work.