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Agency Network: 
Published/Aired: 
March 2010
Description: 

Photographer: gearbox-Studios.com

Print advertisment created by TBWA, Egypt for Pattex, within the category: Office Equipment.

Advertising Agency: TBWA, Cairo, Egypt
Chief Creative Officer: Arindam Sengupta
Art Directors: Sameh George, Montasser Khalil
Copywriters: Sameh George
Producer: Mohamed Mamdouh
Assistant Producer: Amir Said

Comments (11)

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thaistylez's picture
thaistylez
Activity Score 224

wrong execution...

who would want to stick super glue on the head?

Marv's picture
Marv
Activity Score 53

Glue on head can be okay, if it make sense:
http://www.adverblog.com/archives/img/pattex2.jpg

Carlos Garcia's picture
Carlos Garcia
Activity Score 847

Does not work... try again.

CG

netei's picture
netei
Activity Score 215

wrong association: human head + glue: arrrgh that hurts!

xcreativity's picture
xcreativity
Activity Score 2374

bad concept

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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mosho's picture
mosho
Activity Score 298

agree

Mohamed El Mahdy
www.sketchescs.com

Ya's picture
Ya
Activity Score 161

guys this ad is just making fun of a daily seen in Egypt, the bread sellers always balance the bread board over their head like this (with out glue of course) so just Pattex beside this actually very funny

mosho's picture
mosho
Activity Score 298

in egypt they dont even need a glue to do this the already do it with out any glue so it is stupid campaign

Mohamed El Mahdy
www.sketchescs.com

Adaddicted's picture
Adaddicted
Activity Score 3435

If you take only the funniest element, it works! Like Fevicol humor.

withalltherespects

Donald Draper's picture
Donald Draper
Activity Score 137

Don't get why u guys think this doesn't work. The concept is good because is taken from a common insight, then you just have to add your brand to get that recognition. I think is a fine ad.

alausa's picture
alausa
Activity Score 1420

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