Advertising Agency: TBWA, Cairo, Egypt
Chief Creative Officer: Arindam Sengupta
Art Directors: Sameh George, Montasser Khalil
Copywriters: Sameh George
Photographer: gearbox-Studios.com
Producer: Mohamed Mamdouh
Assistant Producer: Amir Said
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11 Comments
wrong execution...
who would want to stick super glue on the head?
Glue on head can be okay, if it make sense:
http://www.adverblog.com/archives/img/pattex2.jpg
Does not work... try again.
CG
wrong association: human head + glue: arrrgh that hurts!
bad concept
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Alexandre Brito
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agree
www.it-evo.com
guys this ad is just making fun of a daily seen in Egypt, the bread sellers always balance the bread board over their head like this (with out glue of course) so just Pattex beside this actually very funny
in egypt they dont even need a glue to do this the already do it with out any glue so it is stupid campaign
www.it-evo.com
If you take only the funniest element, it works! Like Fevicol humor.
withalltherespects
Don't get why u guys think this doesn't work. The concept is good because is taken from a common insight, then you just have to add your brand to get that recognition. I think is a fine ad.
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