Pattex: Man

Advertising Agency: TBWA, Cairo, Egypt
Chief Creative Officer: Arindam Sengupta
Art Directors: Sameh George, Montasser Khalil
Copywriters: Sameh George
Photographer: gearbox-Studios.com
Producer: Mohamed Mamdouh
Assistant Producer: Amir Said

11 comments

thaistylez's picture
thaistylez
224 pencils

wrong execution...

who would want to stick super glue on the head?

Marv's picture
Marv
53 pencils

Glue on head can be okay, if it make sense:
http://www.adverblog.com/archives/img/pattex2.jpg

Carlos Garcia's picture
Carlos Garcia
846 pencils

Does not work... try again.

CG

netei's picture
netei
215 pencils

wrong association: human head + glue: arrrgh that hurts!

xcreativity's picture
xcreativity
2374 pencils

bad concept

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Alexandre Brito
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mosho's picture
mosho
298 pencils

agree

Ya's picture
Ya
161 pencils

guys this ad is just making fun of a daily seen in Egypt, the bread sellers always balance the bread board over their head like this (with out glue of course) so just Pattex beside this actually very funny

mosho's picture
mosho
298 pencils

in egypt they dont even need a glue to do this the already do it with out any glue so it is stupid campaign

Adaddicted's picture
Adaddicted
3435 pencils

If you take only the funniest element, it works! Like Fevicol humor.

withalltherespects

Donald Draper's picture
Donald Draper
137 pencils

Don't get why u guys think this doesn't work. The concept is good because is taken from a common insight, then you just have to add your brand to get that recognition. I think is a fine ad.

alausa's picture
alausa
1420 pencils

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