It'd work much better if they'd done two things: 1) adjusted the lighting so that the light was not obviously shining onto the carpet and reflecting a red hue to the ceiling/"floor", and 2) adjusted the view so that there isn't upside-down shrubbery/lawn outside the window. Looks like all they did was flip a photo, which is hardly enough effort to make an ad campaign!
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It'd work much better if they'd done two things: 1) adjusted the lighting so that the light was not obviously shining onto the carpet and reflecting a red hue to the ceiling/"floor", and 2) adjusted the view so that there isn't upside-down shrubbery/lawn outside the window. Looks like all they did was flip a photo, which is hardly enough effort to make an ad campaign!
...but if you think about it. The little effort is what makes the ad so great. Just a simple idea, not much fuss.
Why???
still doesn't work
simple and interesting
Not so brilliant..
Repetition won't work here.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL