Pattex Glue: Muscles

Advertising Agency: Tribal DDB, Germany
Art Director: Patrick Hirscher
Copywriter: Stefan Eilers
Photographers: John Lund, Sam Diephuis

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39 comments

Guest's picture
Guest

Have you checked your portfolio recently? ... this would be the strongest piece in it by far. Oh wait, but it's not yours. ;)

Guest's picture
Guest

I agree, your book gives you very little authority to comment on these pieces.

esia's picture
esia
239 pencils

You don´t have to be able to create great ads yourself to judge ads.

Guest's picture
Guest

in your face!

gon_enelcamino's picture
gon_enelcamino
838 pencils

totally agree, sorry jack, not enough

Guest's picture
Guest

weak idea and terrible art direction

tamer samy's picture
tamer samy
683 pencils

it doesn't mean that it will stick well !!

Guest's picture
Guest

Um, what?

AssassinX's picture
AssassinX
1329 pencils

I just want to ask why 6.3/10 here?

I dont think it's a good ad, sorry.

royschellekens's picture
royschellekens
390 pencils

Idea is way too weak for such a 'strong' product!

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Prime83's picture
Prime83
497 pencils

Bad ad. Copywriter? What copy?

Guest's picture
Guest

In advertising, Copywriters come up with ideas too...

Guest's picture
Guest

you don't need a copy sometimes.

ichan's picture
ichan
80 pencils

ho-hum...

pennyr's picture
pennyr
2 pencils

??

alexander_bickov's picture
alexander_bickov
3279 pencils

I love this ad.

Guest's picture
Guest

can you explain why?

I hope not because it made the cover of the latest Luerzer's issue.

Carlos Garcia's picture
Carlos Garcia
846 pencils

Don't like it.

CG

akshaysrikar's picture
akshaysrikar
420 pencils

did you know most body builders are weak "under the pants"...... so is this ad... oops

Adaddicted's picture
Adaddicted
3435 pencils

what an observation!!!

withalltherespects

Guest's picture
Guest

It is really strong...

Guest's picture
Guest

Always these haters!
All those so called creatives, whose only satisfaction is
to compromise other peoples work (most the time,
without any reasonable explanation) and celebrate there
own work...

This ad might be oldschool, but it works well. And that
is what counts.

paumarques's picture
paumarques
1314 pencils

està de puta mare! ja m'agradaria a mi (i a més d'un d'aquest forum) tenir una peça així al meu book! felicitats!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

CommandZ's picture
CommandZ
2472 pencils

Simple and clean. I get it. Seems it made the cover of Archive too.

Guest's picture
Guest

Don't get it.

What's the ad for?

Emanresu's picture
Emanresu
2150 pencils

It says strong hold styling to me. To others, it might seem as freaky as a pyramid head from Silent Hill. I think that one would have to be really familiar with Pattex to know what product that cap is from. I only wish there was some copy or something to indicate what type of adhesive or surface treatment is actually being sold here. If it is indeed a glue, there are better ways to display strong and power.

It does make for a nice Luerzer's Archive cover though.

CommandZ's picture
CommandZ
2472 pencils

The ad is for glue.

Guest's picture
Guest

Pretty cool, and if it gets the cover of Archive, I'd say that means it's not just mediocre.

Guest's picture
Guest

making luerzer's means an ad is not mediocre? come on, get a grip!
i think it's not that bad. but neither outstanding.

Guest's picture
Guest

I love it. Great Ad. Have never seen it before.

Guest's picture
Guest

ITS OUT STANDING....!!!! WOW...GREAT AD....THE GLUE Tube cap is shown in head....and the liquid part is shown as strong as muscles..shown in the image....!!! simply the best bond shown in comparison with strong..muscular man, it shows that this glue is as strong as..the pic..!!!
www.wix.com/poudyel/graphics

Guest's picture
Guest

very nice idea and art direction

tongtong li's picture
tongtong li
26 pencils

simple but stupid

jbuckingham's picture
jbuckingham
730 pencils

I didn't get it, thanks for the explanation.

Guest's picture
Guest

muscles are strong-glue is strong! Thats what I call observation, or a first thought.

Guest's picture
Guest

Didnt get it.

Guest's picture
Guest

so many people don't get this ad - i love the idea

Guest's picture
Guest

i ike it, too

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