Pattex: Excalibur

Advertising Agency: Wächter & Wächter Munich, Munich, Germany
Creative Director: Andreas Rüthemann
Art Director: Veronika Weber
Photographer: litho niemann, steggemann gmbh
Published: January 2008

39 comments

Guest's picture
Guest

So, um... the rock represents the brief and the sword represents this ad?

Guest's picture
Guest

not funny anymore, the comment in the tree ad was fine

sneakyhands's picture
sneakyhands
1857 pencils

..

sneakyhands's picture
sneakyhands
1857 pencils

before, i had no idea what Pattex was/did. now, i still have no clue.

Guest's picture
Guest

no glue

sneakyhands's picture
sneakyhands
1857 pencils

thanks for the explanation. hmmm... no, idea doesn't do it for glue, and neither does the logo just slapped on.

vaikunta's picture
vaikunta
64 pencils

I dont like ads: "hey look at this great photo, I could use it for ....example pattex!"

john doe's picture
john doe
1571 pencils

i think the exaggeration glue&excalibur works. not great but still nice.

slowrider's picture
slowrider
648 pencils

we all know that excalibur was fixed in the stone WITHOUT glue - so this idea doesnt work for any glue

one should not take life so seriously - as one will not come out of it alive.

ackattak's picture
ackattak
396 pencils

Agreed. Having no idea what Pattex was before I read the comments, this ad does absolutely nothing for me or the product. It's lazy.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

A borrowed interest gone horribly wrong.
It does absolutely nothing for me, either...

Wordnerd's picture
Wordnerd
6662 pencils

hmm, not bad. i think they could have improved this ad by making a real product statement. in fact, pattex has special products to glue metal to stone. they could have shown the sword not IN the, but balancing with the tip ON the stone. this is a little uninspired, for me

Kateter's picture
Kateter
2024 pencils

but than it wouldn't be Excalibur anymore, would it?

Wordnerd's picture
Wordnerd
6662 pencils

then it would be a pattex excalibur. but who knows if you'd get it. in my head it looks fine ;)

Guest's picture
Guest

Award! Super work for super glue

sumbody's picture
sumbody
136 pencils

Award? Come on. This is so not cool. And the Logo is way too big.

JPhilly's picture
JPhilly
173 pencils

Why is it that most of the posts that call for ads to get "awards" are guest comments. Hmm? Especially for the ads that are decent at best like this one. It is a bit literal for me.

Guest's picture
Guest

LOGO BUUUURRRRRKKKKKKK !!!

http://www.coupsdepub.com/

i am zero's picture
i am zero
142 pencils

why nobody thought of breaking the stone...

pashya is zero

Guest's picture
Guest

CANNES GRAND PRIX

Guest's picture
Guest

Student work for me...Logo is too big for a professional art director.

Guest's picture
Guest

So you can identify student work by the size of the logo? No matter the quality of the photo, the strenght of the concept and things like this? You're really sensitive.

Guest's picture
Guest

lame..

missed my turn's picture
missed my turn
426 pencils

yuck, that huge ass, awful logo right in the middle of the sun rays is pissing me off.

Guest's picture
Guest

Love the way "student work" is identified by use of a big logo, by a "Professional" (Note: not "Senior") Art Director. Keep your feet on the ground my "Pro" friend & well done to the "Students!" PS. The "Professional Art Director" would probably have shoe-horned a headline into this one, something pathetic like, "Sticks around for a long time.." Later, guys & gals

Guest's picture
Guest

You guys are worrying about a logo when we all should be thinking that it needs a better idea. Over anal-izing the logo is thinking by a "student" or a "professional" who should be a "student".

luispiter's picture
luispiter
2756 pencils

---
http://mimundoenotromundo.blogspot.com/

wow...nice... congratulation.. good idea

Guest's picture
Guest

EL LOGO ESTA MUY GRANDE, LE QUITA MUCHA FUERZA

Guest's picture
Guest

this aint no award winning ad, but the idea is nice, if you had taken it a bit further i think it could be better. eg: if you showed arthur with glue remover or some sort of lubricant even pulling the sword out of the rock rather than an ad for glue

Guest's picture
Guest
Guest's picture
Guest

nice mood and composing - weak idea.

Guest's picture
Guest

put your fucking publicist's messages out of this area and think like a normal consumer.

The answer just is YES(i buy it) or NO(i call you)

+ let all your "publintelectual" messages for your mama.

goofBYE!

PS: Im not from the states.

Guest's picture
Guest

"PS: Im not from the states."

then you must be the art or creative director of this dubious piece of work
- but by the way - i love the picture very much and i would love this picture even more without the logo

Guest's picture
Guest

the idea is weak because it doesn´t exist, the only reasonable explanation for that surreal logo is that this piece was ment for outdoor.

Still sucks big time, nice Photoshop though.

Guest's picture
Guest

Dont like it.

Guest's picture
Guest

jajjaaj "surreal logo"

agree

Guest's picture
Guest

i like it.
so many ads that real consumers cant understand.

The logo maybe is too big, but there is no a thing like a final word, its all bout different point of views. Some clients love their logos very big.

salamandos's picture
salamandos
1947 pencils

just bad..

Guest's picture
Guest

i like the concept but i think they need to more than just a logo because otherwise unless you know what the product is beforehand you still won't know

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