Pattex: Everlasting Ali

Everlasting

Advertising Agency: DDB, Duesseldorf, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Eric Schoeffler
Creative Directors: Dennis May, Kristine Holzhausen
Art Director: Gabriel Mattar
Copywriter: Ricardo Wolff
Illustration: Sant Animação e efeitos
Post production: Digital

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14 comments

Billoughsby's picture
Billoughsby
5091 pencils

So timeless figures sculpted by the squirt of a glue dispenser equals timeless bonding material and company pride.

Pardon me while I laugh at this notion.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

YJ's picture
YJ
373 pencils

Yeah, I don't really get it. Is the product superglue? Or something else?

Billoughsby's picture
Billoughsby
5091 pencils

Yeah, a variety of what they call "bonding materials".

Their advertising track record is, well, as silly and strange as this.

http://adsoftheworld.com/media/print/pattex_glue_muscles

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

YJ's picture
YJ
373 pencils

Ah yes. Thanks for pointing me to that Billoughsby. That's on the cover of one of my Lurzers Archive magazines.

atb2005's picture
atb2005
13567 pencils

I like the "muscles" ad, buddy.

HappyHour's picture
HappyHour
2386 pencils

Haha.. I love that muscles ad.

Prof's picture
Prof
1453 pencils

is it me or was this sent last year already? looks incredibly familiar. not that its any good, but still...

Quite really.

LeeHarvey's picture
LeeHarvey
3045 pencils

Everlasting? Boxing? I'm totally confused now...

CuriousPencil's picture
CuriousPencil
4227 pencils

They spelled 'bukkake' wrong.

kleenex's picture
kleenex
25590 pencils

HUH!?!?!?!?!

Billoughsby's picture
Billoughsby
5091 pencils

So the muscles ad has it's adherents.

(Nyuk nyuk nyuk)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

HappyHour's picture
HappyHour
2386 pencils

I thought it was worth a chuckle but I suppose I'm not that attached to it.

Amir Blumadali's picture
Amir Blumadali
70 pencils

Doesn`t make any sense for me.
I understood but I don`t buy it.

Mr.Mueller's picture
Mr.Mueller
7 pencils

Ad´s of the world? Doesn´t make sense for me either.

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