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Crossword puzzle

Agency: 
Published/Aired: 
March 2010
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Description: 

To demonstrate the universal ability of Pattex to stick anything to anything, the brand sponsored the crossword in a popular Egyptian daily and magazines. When solved, you see that different materials are joined seamlessly, thanks to the power of Pattex.

Advertising Agency: TBWA, Cairo, Egypt
Creative Director: Arindam Sengupta
Art Directors: Sameh George, Youssef Gadallah
Copywriter: Ahmed Refaay

Comments (17)

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Highest Rated

AD-rian's picture
AD-rian
261 Activity Scores

Sort of reminds me of those old Polo ads...the small but tough ones.

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