Patil Hospital: Anti Self-medication

Can you treat yourself better than your doctor?
Self-medication can put your life in danger. Always consume medicines only after consulting your doctor.

Millions of people in India develop various medical complications due to not consulting to a docotor / physician before consuming medicines for minor ailments. Worldwide as well, self-medication is a huge problem. Government / non-government agencies in India and other countries have not started recongnising it as a growing problem and taken up the issue on a serious note. Patil Hospital, mumbaihad organised a 'Patient Welfare Program'for educating patients / attendants / pharmacists / para-mecical staff / general public on various issues including 'self medication'. The poster titled ‘Self Medication’ was highly successful in catching the attention and generating awareness among them on the importance of consulting a doctor before consuming any medication. Around 5000 people attended the program that was conducted for 10 days. The poster design was recreated in the size of a pamphlet and distributed to all the visitors. People could understand the complications and complexity associated with self medication. Many of them vowed to not indulge in self medication and also encourge their friends and relatives to do the same.

Advertising Agency: R&P Advertising and media Communication, New Mumbai, India
Creative Directors: Abhay Patkar
Art Director: Abhay Patkar
Copywriter: Nitin Rajapurkar
Additional credits: Sanjay kelaskar
Published: December 2009

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37 comments

5399 pencils

Roger KeynesWednesday, February 24, 2010 - 01:00

First thought.

Will Think for Salary

1564 pencils

Phil LestinoWednesday, February 24, 2010 - 03:53

well if the first 7 bullets didn't kill you maybe you're not doing such a bad job.

184 pencils

punkFriday, February 26, 2010 - 10:15

spot on

Done!

53 pencils

DanielDDBThursday, March 11, 2010 - 05:14

nice!

169 pencils

JopyCuniorWednesday, February 24, 2010 - 04:30

boring.

2384 pencils

xcreativityWednesday, February 24, 2010 - 04:47

can't find the link between the copy and the visual, sorry

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

104 pencils

lynzThursday, February 25, 2010 - 01:23

pretty straight forward if you ask me.

4834 pencils

thedesignaddictWednesday, February 24, 2010 - 05:41

This would have been award winning if you had actually produced these pill packets with plastic bullets & message on the back. As it is, this idea is just OK. IMO.

84 pencils

roel_bogersWednesday, February 24, 2010 - 06:08

Doesn't work at all. But I do like the visual.

814 pencils

ek kanyaWednesday, February 24, 2010 - 07:27

works for me. its nice. my boyfriend needs to see this. he keeps consulting doctors but chooses his own medicines. Iam showing him this one.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

1799 pencils

Marlus LauWednesday, February 24, 2010 - 07:53

Yeah I like it.

The art could be better, though.

112 pencils

ImageproWednesday, February 24, 2010 - 09:39

I like this, the message and the visual.

532 pencils

monsieurangeWednesday, February 24, 2010 - 10:12

Me gusta la síntesis, no creo que sea un primer pensamiento, aunque se me hace una forma muy vieja de comunicar.

1270 pencils

whatthefudgeWednesday, February 24, 2010 - 10:36

Message received.

19 pencils

ladycakeWednesday, February 24, 2010 - 10:48

The visual is great, but I have to agree with Phil Lestino

127 pencils

dave.swansonWednesday, February 24, 2010 - 10:54

the copy is alright. visual is good. I wish it had a better tag line, because the body copy is good.

233 pencils

EnsambladorWednesday, February 24, 2010 - 11:51

The idea was better than the solution.

4172 pencils

silviWednesday, February 24, 2010 - 11:52

Title is wrong. I treat myself better than my doctor. Everybody does. Don´t you?

2740 pencils

rolling.stoneThursday, March 18, 2010 - 04:25

silvi you got it wrong

you cant offer yourself better medicine than a doctor can

OK FINE, i know you were kidding

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

3677 pencils

HibonWednesday, February 24, 2010 - 12:18

Nice and simple... and i believe in doctors.

Simple ideas are the best !

1111 pencils

Brain-ArtWednesday, February 24, 2010 - 12:48

Boring

3758 pencils

satrianeeWednesday, February 24, 2010 - 17:28

bullets' color is not ok. they look like pills.

4056 pencils

shahidaliThursday, February 25, 2010 - 05:26

I almost said 'Yes' to the rhetoric question in the copy:-). Then realized that this should be 'No'.
But even then, i think this is a good work. good art direction.

shahid

88 pencils

desiideasThursday, February 25, 2010 - 05:34

Works for me. Copy could have been a bit more powerful though.

834 pencils

Dev KumarFriday, February 26, 2010 - 03:14

Good idea and good art direction. The copy could have been more interesting.

20 pencils

evanguyenThursday, February 25, 2010 - 10:00

it's awesome if you air this print in Vn!

282 pencils

misterpandaThursday, February 25, 2010 - 11:55

idea r good, art direction could been better

162 pencils

tchifiMonday, March 1, 2010 - 01:30

I respect doctors, but often treat myself ! I'm not sure this ad will make me stop !

5009 pencils

DzsoiMonday, March 1, 2010 - 06:24

An ad for Bullet Tooth Tony or Boris, the Bullet Dodger from Snatch. They live on after 7 bullets, noone else.

4 pencils

thamizFriday, March 5, 2010 - 13:17

bad copy... not showing justice to the idea.

25 pencils

Mr.ZorbaTuesday, March 9, 2010 - 02:50

i think its great ...

53 pencils

DanielDDBThursday, March 11, 2010 - 05:17

the art direction could have been spot on if the tablets of bullets were complete. for the copy. its quite not there yet. but nice idea

2 pencils

dhananjay.patkarFriday, March 12, 2010 - 08:23

good presentation

GuestSaturday, May 22, 2010 - 01:45

nice thought, execution is also cool. no need to make a fuss... its hitting already

GuestThursday, May 27, 2010 - 05:46

Self-medication can be very dangerous. Always consult your doctor for medication.

GuestTuesday, June 29, 2010 - 06:48

coooooooooool

GuestFriday, November 5, 2010 - 02:02

It doesn't make any sense.... how you survive taking 07 pills of ‘highly toxic' substance....
It would be much better if the pills were compete and unbroken

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