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Pastorini Toy Store: Conductor

Pastorini Toy Store: Conductor
Your rating: None Average: 7 (57 votes)

We bring fantasy into the game.

Advertising Agency: Lesch+Frei, Zurich, Switzerland
Creative Director: Peter Lesch
Art Director: Matthias Kadlubsky
Copywriter: Peter Lesch
Photographer: Sheffold.Vizner
Published: October 2009

23 Comments

Wordnerd's picture 6617 pencils
8

solid!

Wordnerd's picture 6617 pencils
8

(though a little bit matchboxish)

Guest's picture

very old concept

EGGO's picture 337 pencils
7

Great art direction. My only problem is even with the copy, I don't know what it is they're trying to sell.

"We bring fantasy into the game." doesn't tell me quite a lot about the product. Is it a service?

You have to hate advertising in order to truly love it.

satrianee's picture 3782 pencils

good point... it sounds "just fancy"... game itself has fantasy in it..

CreativeGOD's picture 54 pencils

Let go my Eggo, this is a market specific campaign, it makes perfect sense to people who are targeted. Awesome ads!

Guest's picture
10

@eggo: The word "Spielzeug" means Toys: Pastorini is a beautiful toy store located in Zurich, Switzerland, selling high quality wodden toys.

silvi's picture 4174 pencils

Absolutly beautiful but no creative at all.

Marlus Lau's picture 1764 pencils

Agree.

Brain-Art's picture 1113 pencils

Nice Art Direction... So good that i missed the message ... Carefull with that

Guest's picture

so u're saying that better the art direction, the less u can deliver the message?? shoot! thats the most stupid comment i've ever read.

Guest's picture

This is an example of how a beautiful art direction saves a stupid concept.

Guest's picture

if this is a stupid concept, you have no idea what advertising is.

hagemony's picture 347 pencils

good execution but too many product used the concept

Guest's picture

I think this is a great ad. Nice and clean

Guest's picture

Cute, but done.

Juan Cabral's picture 713 pencils

Boooring and done.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

CopyRight's picture 717 pencils
Brain-Art's picture 1113 pencils

I'm not saying that, i'm just talking about this execution of art direction... it's so good that make THIS COPY look "bad", the copy couldn't match the great work of the art. Get it now? Are you the Copywriter?

lucdesaulniers's picture 1165 pencils
8

Lovely and effective

Ad_Man's picture 832 pencils

Mmmmmmh maybe a few steps back of the Lego campign of Builders of the tomorrrow.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Tommy G.'s picture 913 pencils

Das ist mein 'favorite' lol

very good

rolling.stone's picture 2750 pencils

idea & art is OK

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