We bring fantasy into the game.
Advertising Agency: Lesch+Frei, Zurich, Switzerland
Creative Director: Peter Lesch
Art Director: Matthias Kadlubsky
Copywriter: Peter Lesch
Photographer: Sheffold.Vizner
Published: October 2009
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Comments
solid!
(though a little bit matchboxish)
very old concept
Great art direction. My only problem is even with the copy, I don't know what it is they're trying to sell.
"We bring fantasy into the game." doesn't tell me quite a lot about the product. Is it a service?
You have to hate advertising in order to truly love it.
good point... it sounds "just fancy"... game itself has fantasy in it..
Let go my Eggo, this is a market specific campaign, it makes perfect sense to people who are targeted. Awesome ads!
@eggo: The word "Spielzeug" means Toys: Pastorini is a beautiful toy store located in Zurich, Switzerland, selling high quality wodden toys.
Absolutly beautiful but no creative at all.
Agree.
Nice Art Direction... So good that i missed the message ... Carefull with that
so u're saying that better the art direction, the less u can deliver the message?? shoot! thats the most stupid comment i've ever read.
This is an example of how a beautiful art direction saves a stupid concept.
if this is a stupid concept, you have no idea what advertising is.
good execution but too many product used the concept
I think this is a great ad. Nice and clean
Cute, but done.
Boooring and done.
***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
nice
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I'm not saying that, i'm just talking about this execution of art direction... it's so good that make THIS COPY look "bad", the copy couldn't match the great work of the art. Get it now? Are you the Copywriter?
Lovely and effective
Mmmmmmh maybe a few steps back of the Lego campign of Builders of the tomorrrow.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
Das ist mein 'favorite' lol
very good
idea & art is OK
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