Pastorini Toy Store: Conductor

We bring fantasy into the game.

Advertising Agency: Lesch+Frei, Zurich, Switzerland
Creative Director: Peter Lesch
Art Director: Matthias Kadlubsky
Copywriter: Peter Lesch
Photographer: Sheffold.Vizner
Published: October 2009

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23 comments

Wordnerd's picture
Wordnerd
6662 pencils

solid!

Wordnerd's picture
Wordnerd
6662 pencils

(though a little bit matchboxish)

Guest's picture
Guest

very old concept

EGGO's picture
EGGO
352 pencils

Great art direction. My only problem is even with the copy, I don't know what it is they're trying to sell.

"We bring fantasy into the game." doesn't tell me quite a lot about the product. Is it a service?

You have to hate advertising in order to truly love it.

satrianee's picture
satrianee
3748 pencils

good point... it sounds "just fancy"... game itself has fantasy in it..

CreativeGOD's picture
CreativeGOD
54 pencils

Let go my Eggo, this is a market specific campaign, it makes perfect sense to people who are targeted. Awesome ads!

Guest's picture
Guest

@eggo: The word "Spielzeug" means Toys: Pastorini is a beautiful toy store located in Zurich, Switzerland, selling high quality wodden toys.

silvi's picture
silvi
4172 pencils

Absolutly beautiful but no creative at all.

Marlus Lau's picture
Marlus Lau
1806 pencils

Agree.

Brain-Art's picture
Brain-Art
1101 pencils

Nice Art Direction... So good that i missed the message ... Carefull with that

Guest's picture
Guest

so u're saying that better the art direction, the less u can deliver the message?? shoot! thats the most stupid comment i've ever read.

Guest's picture
Guest

This is an example of how a beautiful art direction saves a stupid concept.

Guest's picture
Guest

if this is a stupid concept, you have no idea what advertising is.

hagemony's picture
hagemony
335 pencils

good execution but too many product used the concept

Guest's picture
Guest

I think this is a great ad. Nice and clean

Guest's picture
Guest

Cute, but done.

Juan Cabral's picture
Juan Cabral
709 pencils

Boooring and done.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

CopyRight's picture
CopyRight
715 pencils

nice

Brain-Art's picture
Brain-Art
1101 pencils

I'm not saying that, i'm just talking about this execution of art direction... it's so good that make THIS COPY look "bad", the copy couldn't match the great work of the art. Get it now? Are you the Copywriter?

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Lovely and effective

Ad_Man's picture
Ad_Man
828 pencils

Mmmmmmh maybe a few steps back of the Lego campign of Builders of the tomorrrow.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Tommy G.'s picture
Tommy G.
897 pencils

Das ist mein 'favorite' lol

very good

rolling.stone's picture
rolling.stone
2740 pencils

idea & art is OK

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