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Conductor

Agency: 
Published/Aired: 
October 2009
Description: 

Photographer: Sheffold.Vizner

We bring fantasy into the game.

Advertising Agency: Lesch+Frei, Zurich, Switzerland
Creative Director: Peter Lesch
Art Director: Matthias Kadlubsky
Copywriter: Peter Lesch

Comments (23)

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Highest Rated

rolling.stone's picture
rolling.stone
Activity Score 2741

idea & art is OK

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~ Quite obviously, I have gathered no moss ! ~

Wordnerd's picture
Wordnerd
Activity Score 6692

solid!

Wordnerd's picture
Wordnerd
Activity Score 6692

(though a little bit matchboxish)

Guest's picture
Guest

very old concept

EGGO's picture
EGGO
Activity Score 354

Great art direction. My only problem is even with the copy, I don't know what it is they're trying to sell.

"We bring fantasy into the game." doesn't tell me quite a lot about the product. Is it a service?

You have to hate advertising in order to truly love it.

satrianee's picture
satrianee
Activity Score 3748

good point... it sounds "just fancy"... game itself has fantasy in it..

CreativeGOD's picture
CreativeGOD
Activity Score 54

Let go my Eggo, this is a market specific campaign, it makes perfect sense to people who are targeted. Awesome ads!

Guest's picture
Guest

@eggo: The word "Spielzeug" means Toys: Pastorini is a beautiful toy store located in Zurich, Switzerland, selling high quality wodden toys.

silvi's picture
silvi
Activity Score 4172

Absolutly beautiful but no creative at all.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Agree.

Brain-Art's picture
Brain-Art
Activity Score 1101

Nice Art Direction... So good that i missed the message ... Carefull with that

Guest's picture
Guest

so u're saying that better the art direction, the less u can deliver the message?? shoot! thats the most stupid comment i've ever read.

Guest's picture
Guest

This is an example of how a beautiful art direction saves a stupid concept.

Guest's picture
Guest

if this is a stupid concept, you have no idea what advertising is.

hagemony's picture
hagemony
Activity Score 335

good execution but too many product used the concept

Guest's picture
Guest

I think this is a great ad. Nice and clean

Guest's picture
Guest

Cute, but done.

Juan Cabral's picture
Juan Cabral
Activity Score 709

Boooring and done.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

CopyRight's picture
CopyRight
Activity Score 713

nice

Brain-Art's picture
Brain-Art
Activity Score 1101

I'm not saying that, i'm just talking about this execution of art direction... it's so good that make THIS COPY look "bad", the copy couldn't match the great work of the art. Get it now? Are you the Copywriter?

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

Lovely and effective

Ad_Man's picture
Ad_Man
Activity Score 826

Mmmmmmh maybe a few steps back of the Lego campign of Builders of the tomorrrow.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Tommy G.'s picture
Tommy G.
Activity Score 897

Das ist mein 'favorite' lol

very good

rolling.stone's picture
rolling.stone
Activity Score 2741

idea & art is OK

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~ Quite obviously, I have gathered no moss ! ~

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