30 comments

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Oh the concept is great, just great, but the execution is poor.

Marlus Lau's picture
Marlus Lau
1807 pencils

The ideia is OK, but I don´t like the execution either. Why is her forearm desaturated?

Juan Cabral's picture
Juan Cabral
709 pencils

Man, I almost copied and pasted your word.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Andrea Afeltra's picture
Andrea Afeltra
96 pencils

I don't get only one thing: the execution

Guest's picture
Guest

very dramatic artwork and to do the point copy. this print ad will definitelly raise brand awareness and it will sell the product.
I don't know why but it reminded me Battlestar Galactica. Probably because of the cool tone.

dthlb72's picture
dthlb72
545 pencils

so awful!

Guest's picture
Guest

That fish tail looks almost too realistic at the end. It kind of skeeves me out.If the point is some kind of cosmetics, I am missing that. Also, desaturated isn't pastel - that's not what they were going for, is it?

Guest's picture
Guest

BAD BAD photoshop

Guest's picture
Guest

Execution is awful. I thought cosmetics were supposed to make you more attractive. This mermaid is one that kills and farts at the same time. Her face does not match the head and the head has a weird shape. Fine for a sci fi channel, but not for a cosmetic product if you ask me.

alexander_bickov's picture
alexander_bickov
3279 pencils

Bad execution

Guest's picture
Guest

I honestly think that the concept is fine but everyone is right in saying that a mermaid is supposed to look more graceful, if they were going to use one, why not use one in the water rather than on the beach? It would have been way more graceful.

adbrandetc's picture
adbrandetc
66 pencils

I honestly think that the concept is fine but everyone is right in saying that a mermaid is supposed to look more graceful, if they were going to use one, why not use one in the water rather than on the beach? It would have been way more graceful.

silvi's picture
silvi
4172 pencils

She´s too serious. Mermaids are happy creatures.

J Designer's picture
J Designer
2420 pencils

I love the idea, but as others said the execution isn’t the best. Her tail doesn’t look right, her hair is too flat and the backgrounds dose nothing to complement the model. Nice try...but you may have to do a reshoot.

quodavid's picture
quodavid
734 pencils

the concept its a first idea

Guest's picture
Guest

Looks like she smells fishy...

AmOgodzzz's picture
AmOgodzzz
826 pencils

She just looks so sullen. Not a good direction to go in for a cosmetics ad, IMHO. And, like everyone's been saying, the execution is a bit sloppy.

Adaddicted's picture
Adaddicted
3435 pencils

"Sorry, no bed and breakfast"

withalltherespects

rolling.stone's picture
rolling.stone
2740 pencils

nice idea, but why do she's so serious, shouldn't she smiling

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~ Quite obviously, I have gathered no moss ! ~

Davosk's picture
Davosk
4815 pencils

The fish part is indeed messy - it looks like an old sardine.

lucdesaulniers's picture
lucdesaulniers
1145 pencils

Sorry I've posted a similar reference without having read your comment.

lucdesaulniers's picture
lucdesaulniers
1145 pencils

Poor. What an expression!!! Besides, she looks like a sardine.

Tommy G.'s picture
Tommy G.
897 pencils

There's a huge difference between the global idea and the execution. 3D would have been better in my opinion.

ace85le's picture
ace85le
3939 pencils

Ew this is one ugly mermaid.

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Grace's picture
Grace

Bad execution...

Guest's picture
Guest

I love it, it is super creative, and gorgeous to boot! Waterproof so the mermaid can be sexy (well sexier) all the time....awesome! Not fishy at all, groovy baby! Love it.

Sheila

www.licetokill.com

Super Muhtar's picture
Super Muhtar
267 pencils

maybe seeing her underwater would be more effective.

goncacicek's picture
goncacicek
6 pencils

it could be really impressive one but manuplation sucks.. one more brilliant idea has been wasted by bad execution.

Guest's picture
Guest

Good Idea is what im thinking ! But her leg in that tail is messed up and she needs to smile : D and a different background because this one looks like a tsunami is coming for her...way too serious ! her head looks lifted in the picture and she need a new hair style...too flat !

Guest's picture
Guest

Good Idea is what im thinking ! But her leg in that tail is messed up and she needs to smile : D and a different background because this one looks like a tsunami is coming for her...way too serious ! her head looks lifted in the picture and she need a new hair style...too flat !

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