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Pastel Cosmetics Waterproof: Mermaid

Pastel Cosmetics Waterproof: Mermaid
Your rating: None Average: 6.2 (48 votes)

Advertising Agency: Bed and Breakfast, Istanbul, Turkey
Creative Directors: Burak Arıcı
Art Director: Sani Levi
Copywriter: Ercin Mor
Photographer: Serkan Ozdemir
Published: September 2009

Comments

www.jackmancer.com's picture 1851 pencils

Oh the concept is great, just great, but the execution is poor.

Marlus Lau's picture 1042 pencils

The ideia is OK, but I don´t like the execution either. Why is her forearm desaturated?

Juan Cabral's picture 719 pencils

Man, I almost copied and pasted your word.

***
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Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

www.andreaafeltra.com's picture 91 pencils

I don't get only one thing: the execution

Guest's picture

very dramatic artwork and to do the point copy. this print ad will definitelly raise brand awareness and it will sell the product.
I don't know why but it reminded me Battlestar Galactica. Probably because of the cool tone.

dthlb72's picture 269 pencils

so awful!

Guest's picture

That fish tail looks almost too realistic at the end. It kind of skeeves me out.If the point is some kind of cosmetics, I am missing that. Also, desaturated isn't pastel - that's not what they were going for, is it?

Guest's picture

BAD BAD photoshop

Guest's picture

Execution is awful. I thought cosmetics were supposed to make you more attractive. This mermaid is one that kills and farts at the same time. Her face does not match the head and the head has a weird shape. Fine for a sci fi channel, but not for a cosmetic product if you ask me.

alexander_bickov's picture 2462 pencils

Bad execution

Alexander Bickov's Personal portfolio | Twitter | Facebook | Blog

Guest's picture

I honestly think that the concept is fine but everyone is right in saying that a mermaid is supposed to look more graceful, if they were going to use one, why not use one in the water rather than on the beach? It would have been way more graceful.

adbrandetc's picture 66 pencils
4

I honestly think that the concept is fine but everyone is right in saying that a mermaid is supposed to look more graceful, if they were going to use one, why not use one in the water rather than on the beach? It would have been way more graceful.

silvi's picture 3504 pencils

She´s too serious. Mermaids are happy creatures.

J Designer's picture 1751 pencils

I love the idea, but as others said the execution isn’t the best. Her tail doesn’t look right, her hair is too flat and the backgrounds dose nothing to complement the model. Nice try...but you may have to do a reshoot.

quodavid's picture 522 pencils

the concept its a first idea

Guest's picture

Looks like she smells fishy...

AmOgodzzz's picture 605 pencils

She just looks so sullen. Not a good direction to go in for a cosmetics ad, IMHO. And, like everyone's been saying, the execution is a bit sloppy.

Adaddicted's picture 1195 pencils

"Sorry, no bed and breakfast"

withalltherespects

rolling.stone's picture 2382 pencils

nice idea, but why do she's so serious, shouldn't she smiling

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~ Quite obviously, I have gathered no moss ! ~

Davosk's picture 4707 pencils

The fish part is indeed messy - it looks like an old sardine.

lucdesaulniers's picture 846 pencils

Sorry I've posted a similar reference without having read your comment.

radiuspublicis's picture 416 pencils

EXXACTLY !

lucdesaulniers's picture 846 pencils
1

Poor. What an expression!!! Besides, she looks like a sardine.

Tommy G.'s picture 442 pencils

There's a huge difference between the global idea and the execution. 3D would have been better in my opinion.

Ace Le's picture 354 pencils
3

Ew this is one ugly mermaid.

"Everyone advertises products. Everyone directs creatives. Everyone services accounts."
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Grace's picture 419 pencils

Bad execution...

I'm just a student. DON'T SHOOT!

Guest's picture
10

I love it, it is super creative, and gorgeous to boot! Waterproof so the mermaid can be sexy (well sexier) all the time....awesome! Not fishy at all, groovy baby! Love it.

Sheila

www.licetokill.com

Super Muhtar's picture 266 pencils

maybe seeing her underwater would be more effective.

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