Pastel Cosmetics Waterproof: Mermaid

Oh the concept is great, just great, but the execution is poor.

The ideia is OK, but I don´t like the execution either. Why is her forearm desaturated?

I don't get only one thing: the execution

very dramatic artwork and to do the point copy. this print ad will definitelly raise brand awareness and it will sell the product.
I don't know why but it reminded me Battlestar Galactica. Probably because of the cool tone.

so awful!

That fish tail looks almost too realistic at the end. It kind of skeeves me out.If the point is some kind of cosmetics, I am missing that. Also, desaturated isn't pastel - that's not what they were going for, is it?

BAD BAD photoshop

Execution is awful. I thought cosmetics were supposed to make you more attractive. This mermaid is one that kills and farts at the same time. Her face does not match the head and the head has a weird shape. Fine for a sci fi channel, but not for a cosmetic product if you ask me.

Bad execution

I honestly think that the concept is fine but everyone is right in saying that a mermaid is supposed to look more graceful, if they were going to use one, why not use one in the water rather than on the beach? It would have been way more graceful.

I honestly think that the concept is fine but everyone is right in saying that a mermaid is supposed to look more graceful, if they were going to use one, why not use one in the water rather than on the beach? It would have been way more graceful.

She´s too serious. Mermaids are happy creatures.

I love the idea, but as others said the execution isn’t the best. Her tail doesn’t look right, her hair is too flat and the backgrounds dose nothing to complement the model. Nice try...but you may have to do a reshoot.

the concept its a first idea

Looks like she smells fishy...

She just looks so sullen. Not a good direction to go in for a cosmetics ad, IMHO. And, like everyone's been saying, the execution is a bit sloppy.

"Sorry, no bed and breakfast"

nice idea, but why do she's so serious, shouldn't she smiling

The fish part is indeed messy - it looks like an old sardine.

Poor. What an expression!!! Besides, she looks like a sardine.

There's a huge difference between the global idea and the execution. 3D would have been better in my opinion.

Ew this is one ugly mermaid.

Bad execution...

I love it, it is super creative, and gorgeous to boot! Waterproof so the mermaid can be sexy (well sexier) all the time....awesome! Not fishy at all, groovy baby! Love it.

Sheila

www.licetokill.com

maybe seeing her underwater would be more effective.

it could be really impressive one but manuplation sucks.. one more brilliant idea has been wasted by bad execution.

Good Idea is what im thinking ! But her leg in that tail is messed up and she needs to smile : D and a different background because this one looks like a tsunami is coming for her...way too serious ! her head looks lifted in the picture and she need a new hair style...too flat !

Good Idea is what im thinking ! But her leg in that tail is messed up and she needs to smile : D and a different background because this one looks like a tsunami is coming for her...way too serious ! her head looks lifted in the picture and she need a new hair style...too flat !