8 comments

Guest's picture
Guest

the picture should hv been more ciggarette smoking type
like maybe shown smoke effect around the person or something of that sort
but anyways good stuff guys ...!!!!

simon.gross's picture
simon.gross
541 pencils

I'm so sick of seeing ad "campaigns" that are just three versions of exactly the same idea. You know what I mean? A truly campaignable idea will work across a variety of executions in a variety of media. Three renderings of one ad is not a campaign. It's just dumb.

In terms of creative, this ad is also nonsense. The graphic is nonsense. The graphic communicates nothing about poisoning your family. Cover up the picture and the ad still works fine. Better even. The art confuses the message. This was done pro-bono? Why am I not surprised? I wouldn't pay for it.

simon.gross's picture
simon.gross
541 pencils

I'm so sick of seeing ad "campaigns" that are just three versions of exactly the same idea. You know what I mean? A truly campaignable idea will work across a variety of executions in a variety of media. Three renderings of one ad is not a campaign. It's just dumb.

In terms of creative, this ad is also nonsense. The graphic is nonsense. The graphic communicates nothing about poisoning your family. Cover up the picture and the ad still works fine. Better even. The art confuses the message. This was done pro-bono? Why am I not surprised? I wouldn't pay for it.

Adaddicted's picture
Adaddicted
3435 pencils

repeated performance!

withalltherespects

guru84's picture
guru84
91 pencils

idea is good..
but poor execution..

vyshnav's picture
vyshnav
32 pencils

THERE IS NOTHING GOOD ABOUT THIS CRAP OF A CAMPAIGN! IT IS JUST A COMPLETE WASTE OF TIME!

ek kanya's picture
ek kanya
814 pencils

nice

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Guest's picture
Guest

the tagline is good.....but smoking is like a religion not so easy to quit....

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