Pashley Bicycles: Boy band

A young school teacher given to fits of nostalgia sings the words to a boy band tune out loud. Moments later, inexplicably she is thrown from her Pashley. Cycling with dignity. Since 1926

Advertising Agency: Saatchi & Saatchi, London, UK
Creative Director: Kate Stanners
Art Director: Graham Lang
Copywriter: Joel Bradley
Illustrator: Carolina Melis
Typographer: Alex Normanton