Partnership for a Drug-Free America: Bong

What would you say? Learn at

Advertising Agency: 22squared
Creative Director: John Stapleton
Art Director: Derek Kirkman
Copywriter: Kevin Botfeld
Published: June 2009


Grrrr's picture
1963 pencils

I would say: great campaign, nice logo.

sirvan's picture
29870 pencils

No no! BAD logo...!


"I love some things, and don't love some other things."

Guest's picture

Pot is goooood......

krautland's picture
3216 pencils

this is strategically very smart: it presents me with a problem I myself couldn't just reply with a good solution to. it makes me want to find out more.

NastyJester's picture
744 pencils

Agreed. It encourages parents to find out more so that they can outsmart their children should the time come. "Yes, but marijuana strains are stronger than they were in my day, which is why there's so much debate over their classification and legalisation."

Of course, that's not going to stop the little teenage bitch from running out and buying another baggie, but that isn't the client's concern. They (like the daughter) just want more hits.

Guest's picture

i think these are all pretty good. i agree though - the question mark/exclamation point logo might be the worst logo on the planet. not these guys fault though

Guest's picture

No no Krautland, please. It's hellish. It stinks. The thought has been used. I mean how many more ads are there going to be where an imaginary role play is used. It's a cheap way to say something boring.......

Guest's picture

Intelligent and thought-provoking ad.

Not that it would ever stop me toking up large. The ratan and the death penalty here in Singapore stop me, but these questions don't.

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