October 2007

Print advertisment created by D/Araújo, Brazil for Partnership Against Drugs, within the category: Public Interest, NGO.

Drug users finance crime and as in all financing, you pay dearly. Don’t let dealers have fun at your cost.

Advertising Agency: D/Araújo, Florianópolis, Brazil
Creative Director: Edu Borges
Copywriter: Igor Becker
Photographer: Jeferson Caldart

Comments (6)

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Have Heart's picture
Have Heart
Activity Score 922

The first two sentences of the copy are absolutely needless.

Weird art-driection by the way. Is this a fake?!

credosian's picture
Activity Score 273

the idea put across is a good one - its different.

But i was wonder if drug trafficers really read magazines... and magazine ads.

neways.. the "Drug users finance crime and as in all financing, you pay dearly" sounds like u hold a grudge against financing man!!
did ur bank dupe u or what????

Be awesome :)

Rachel.Mann's picture
Activity Score 450

Wait, what?!? Financing costs you dearly? Ridiculous. Such a crappy line.

Pretentious_and_Bitter's picture
Activity Score 10

You're awfully quick to beat the copy senseless Rachel.Mann. Why not an idea of how it could possibly be better? Any ideas?

fandino's picture
Activity Score 23

disrespectful sketch

sold's picture
Activity Score 3305

I like it, its a diferent angle for ad against drugs, congrats guys.

maybe Have Heart is right, the "Don’t let dealers have fun at your cost" could be enough.

Rachel: what do you know about any financing rules? you pay taxes to make a finance for your information... out of US is even more taxes i can sure you, so IT IS dearly, as you maybe pay dearly if you buy drugs and finance guns and violence that can turn against you.

Credosian, the target is not dealers, is you.
and who tell you this ad is for a magazine ad? and if was, there you are.
you 2, of course, are from US.

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