Ads of the World is a commercial advertising archive and community showcasing the best and most interesting creative work worldwide. More
New service from AotW: Ads of the World Research with over 2 million ads.
Subscribe
Parox, Saval Laboratorie: Bottle
Paracetamol 100% effective
Advertising Agency: Puerto Publicidad, Santiago, Chile
Creative Director / Copywriter: Fernando Goñi
Art Director / Photographer: Roberto Carlos Medina
Published: August 2007
Delicious
Digg
Reddit
Comments
Este es el que mas me gusta de los 3.
nice nice nice
This is my kind of ad!
Simple, original, smart...FUCKING GOOD!!!!!!!!
The pack shoot needs a little more work,though.
I'd like to have these in my book...
Weeeena Goñi, está la zorra...
P.Muhr
osea, excelente, de verdad sin palabras, demasiado bueno...premio seguro en cualquier festival sea local o extranjero...muy bueno puerto
what is good about these? they seem kind of gimmicky to me. what exactly is the message these visuals are trying to convey?
headache medicine!!
Really nice & simple as well.
the idea is pretty good, but the layout is really boring. i can't understand why everyone is so jacked about these.
When I saw the thumbnail I expected a lot, but in connection with the product these ads make zero sense. Maybe someone can explain the thought behind them?!?!?!
I mean, the one with the drill could be used for "noise reduced drills"...
I hate jumping on bandwagons but I have to agree these are really nice. Wonder if they could have been pushed a little and perhaps even shot a bit better. Would have looked at some other lines. "100% effective" doesn't quite bounce off the visuals. Still, the idea is solid as a rock.
what idea?
I have to say I don't really get the idea either...
These are like this fake knifes we wear in halloween if they are aobut that i get the idea
These are like this fake knifes we wear in halloween if they are about that i get the idea
These are like this fake knifes we wear in halloween if they are about that i get the idea
These are like this fake knifes we wear in halloween if they are about that, i get the idea
These are like this fake knifes we wear in halloween if they are about that, i get the idea
buena, buena, buena, excelente. Ya me dio caña.
i get the whole fake knife through the head connection, just don't get how it shows that the headache medicine is effective. to be honest, if you put one of these on, it would seem like the bottle is actually going through your head, so the message is confusing, to say the least.
The whole point guys is that you can easily take these things off your head, which is how the tablets work - they remove the pain from your head. Although, to my previous point, perhaps they could have worked the line a little harder, to help the visual along (e.g. Take the pain away). I really like it though. It gives you that feeling of "wouldn't it be nice if I could just take my pain off like it was a just a hat".
So your comment confirms that there is something in this idea, but it just isn't coming out 100 %. It needs work - on the line and then it will be good. As it stands its not complete, its just a nice visual.
Strip. Strip. Strip.
Yep, that's pretty much it.
Just one ad with an image of the fake nail should have done the trick. This is just pushing it into the wrong direction because it wants to explain to many things at the same time.
really a good idea