Parodontax toothpaste: Sharks

Bleeding gums? Paradontax

Client: GlaxoSmithKline, Singapore
Agency: Grey Global Group, Singapore
Client Service: Jimmy Teo, Cindy Khaw
Creative Directors: Koh Hwee Peng, Justin Lim
Art Directors: Elsa Peck, Koh Hwee Peng, Nick Tan
Copywriter: Justin Lim
Photographer: Photolibrary, Ric Tang/Shutterbug
Retoucher: Evan Lim/Magic Cube

22 comments

Punker's picture
Punker
84 pencils

phew, brave, very brave.... the sharks is probably the best one - 'don't go swimming if you have bleeding gums'..

thecharles's picture
thecharles
104 pencils

Seems like a difficult situation to be in regardless if your gums are bleeding.
Can we really blame death or maiming on our poor dental hygiene?

the_ashlands's picture
the_ashlands
1394 pencils

no...but if we're bleeding from our gums or anywhere else for that matter all these animals WOULD come after you.....good concept people

Mtl Dave's picture
Mtl Dave
274 pencils

Nice art direction but I think this concept was working better with Tampax.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

You took the words right out of my MOUTH!! ;)
I LOVED that Tampax ad. One of my all-time favorite "no copy" ads to date.

ChuckNorris's picture
ChuckNorris
834 pencils

This visual has been done already (and in a much better way) by Leo Burnett - Lisbon.

It was shortlist at the last Cannes Lions.

http://www.ccsp.com.br/_img/full/novo/14000.jpg

ALAA's picture
ALAA
439 pencils

I love it's nice even if the layout has been don before but still the concept is new.. Good one.

popdistortion's picture
popdistortion
1594 pencils

Yeah. Weird. It's a mix of the Tampax and the Smint ad. Although I like these, I have my doubts. Funny idea but out of context as mentioned above.

John Huerbert II's picture
John Huerbert II
44 pencils

this is a great concoction of teeth. this is by far the best use of pointy and not pinty teeth ive ever seen. and also sea water combined with salaiva. all i ask is how do you get to place where the bones of the face dance in harmony with the stuff moses parted in the old testiment, which was before the new testiment.

the_ashlands's picture
the_ashlands
1394 pencils

what the hell are you talkin about?

John Huerbert II's picture
John Huerbert II
44 pencils

simply by judging your post i can confidently say you are a graphic designer who does not apreciate this work of guiniess. it is obvious that ur eye does the thinking for you and you clearly did not attend a private institute to obtain your education. your blood is questionable. I look forward to recanting your absurd comment to my brothers this evening as we meet around quail eggs and caviar. You are no Ivy league man. PEASANT.

Punker's picture
Punker
84 pencils

what the hell are you talking about? you don't see anyone else calling people names do you? you can't even spell 'genius'...

the_ashlands's picture
the_ashlands
1394 pencils

ha!

i hate snobs who believe the use of grandiloquent speach makes them a better person. just so you know...your presumptions are wrong, SNOB!

drunk dave's picture
drunk dave
1066 pencils

I had a Guiness and I couldn't spell afterwards either.

John Huerbert II's picture
John Huerbert II
44 pencils

Drunk dave.
youe are obviosly a man of class with good pedigree. how large and incharge is your estate? you sound like a harvard man? magna cum lauda perhaps? we must outreproduce the lower classes like the ashlands ( i hope ur reading this you peasent.) ashlands have you given a vasectomy much thought? i know a man.

keep living the good life drunk dave. venemeni dinchi comosetunizi!

John Huerbert II's picture
John Huerbert II
44 pencils

i spell geinnius anyway i choose you common man. without an IQ like mine you just wouildnt understand. i hope yur at least good looking to make up for ur short comings and the use of bad typogropphy in your post. U sicken me you lower class person who is beneath my dog, which i kick with my left hand. dont make me bring my left hand near you you insulent swine.

john hubert II says "bongirno bichez"

jmcho's picture
jmcho
278 pencils

art direction wise, i like this one the most.

act's picture
act
535 pencils

with or without bleeding gums, these animals will come after you!

and im convinced "the_ashlands" is either one of the

Client: GlaxoSmithKline, Singapore
Agency: Grey Global Group, Singapore
Client Service: Jimmy Teo, Cindy Khaw
Creative Directors: Koh Hwee Peng, Justin Lim
Art Directors: Elsa Peck, Koh Hwee Peng, Nick Tan
Copywriter: Justin Lim
Photographer: Photolibrary, Ric Tang/Shutterbug
Retoucher: Evan Lim/Magic Cube

the_ashlands's picture
the_ashlands
1394 pencils

i wish....

Global Cheese's picture
Global Cheese
80 pencils

These are very nice.
Very hard client.
Hats off kids.
Well done.

Desi's picture
Desi
1052 pencils

Act, i am with u :)

Toro's picture
Toro
1007 pencils

I would have liked the headline to say "For stronger teeth".

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