Parodontax toothpaste: Bats

Bleeding gums? Paradontax

Client: GlaxoSmithKline, Singapore
Agency: Grey Global Group, Singapore
Client Service: Jimmy Teo, Cindy Khaw
Creative Directors: Koh Hwee Peng, Justin Lim
Art Directors: Elsa Peck, Koh Hwee Peng, Nick Tan
Copywriter: Justin Lim
Photographer: Photolibrary, Ric Tang/Shutterbug
Retoucher: Evan Lim/Magic Cube

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6 comments

2workitt's picture
2workitt
44 pencils

Well, well... feels like everyones trying too hard to be creative. What happend to KISS?

the_ashlands's picture
the_ashlands
1394 pencils

i love it when people feel threatened by something they didnt create!!

life_joke's picture
life_joke
103 pencils

who ever heard of fruitbats coming after blood? these are absolutely harmless, upside down hanging bats that don't do anybody any harm. but thinking of these creatures and trying to imagine them as vampires is even harder.

the_ashlands's picture
the_ashlands
1394 pencils

im no bat expert...but they could be vampire bats right?

the_dejawoo's picture
the_dejawoo
98 pencils

I saw a lot of ideas like this in Asia Ad. Fest' last year.

creativelefty's picture
creativelefty
50 pencils

forget about whether the idea is good, i think its just a nice refreshing visual way to show off boring 'specialised' toothpaste.

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