7 comments

Ravages's picture
Ravages
842 pencils

Lookee here...they turned a research technique into an ad. Wowee!

(Still, it must be said it is a good idea.)

andrej dwin's picture
andrej dwin
939 pencils

wow. I consider myself at least a tiny bit into art, but I didn't get it without reading the comments here.
then again, maybe I'm just stupid.

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claustro's picture
claustro

yes my friend, you're just stupid.
but don't worry, being stupid won't bar you from being successful in advertising.

tjb1970's picture
tjb1970
488 pencils

i didn't get these either. and after reading some of the explanations, i can see why. these ads are weak. what's the point?

mellowmarketer's picture
mellowmarketer
152 pencils

i think i must be even dumber than you guys cause i still dont get it...

Yokel's picture
Yokel
604 pencils

If you know your artists then you'll get the connection. It's freeform association. Drunk on Saturday makes you think thirst, thirst; water, water; ocean, until you end up at Damien Hirst. Your freeform associating takes you to Hirst cus that's what you subconsciously thinking of anyway. Ipso facto, you're into art.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Yeah, I feel awfully stupid now and a like a bit of a tool, 'cos until Yokel described it there I thought it was just a shite wordplay, but now I get it and I like it.

Not for me, not being particularly into art, but for its target audience - great!

We're going to need more lube.

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