Parmalat Panna Chef: Lifeguard

Parmalat Panna Chef. You won’t need chefs in the kitchen anymore.
You are the real chef.

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Vincenzo Gasbarro, Luca Scotto di Carlo
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Photographer: Zona 13
Released: December 2009

5 comments

elnietodeNicho's picture
elnietodeNicho
360 pencils

This, and a Cheff full of dust and spiderwebs is the same. We're back to the 80's.

Gualcor's picture
Gualcor
978 pencils

totally agree with you!

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Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
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Hibon's picture
Hibon
3736 pencils

Very nice photo... that is all!! (all the work is poor but very good photo production)

Simple ideas are the best !

mgriff21's picture
mgriff21
592 pencils

Love this campaign! But doesn't the guy in front seem a little out of proportion? A little small don't you think? A little oompa loompa

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

AKH's picture
AKH
29 pencils

BRILLIANT IDEA & EXECUTION !!! I agree with the mis-proportion of the guy in front. But i feel the headline should have been different, as the brand name is CHEF & it also says you don't need chef's anymore in the kitchen...

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