Parmalat Panna Chef: Airport

Parmalat Panna Chef. You won’t need chefs in the kitchen anymore.
You are the real chef.

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Vincenzo Gasbarro, Luca Scotto di Carlo
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Photographer: Zona 13
Released: December 2009

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24 comments

Mandark's picture
Mandark
407 pencils

cut the "you are the real chef" line. would look better and still there is something wrong about this ad.

"U think it's perfect?! Press delete and start again!"

Lucy80's picture
Lucy80
77 pencils

this isnt nice at all.

shahidali's picture
shahidali
4063 pencils

as a print ad, i feel that its a bit forced.

shahid

DanielSoares's picture
DanielSoares
126 pencils

i think it´s a great idea and nicely shown. the problem is that im not sure, if people on the street would get the message...

john doe's picture
john doe
1571 pencils

did parmalat approve this???

thedesignaddict's picture
thedesignaddict
5341 pencils

I think it could be quite good with a carefully crafted line. As it is, the line stinks.

mikeelrapido's picture
mikeelrapido
1929 pencils

Poor.

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Brain-Art's picture
Brain-Art
1101 pencils

Lame

WillyLatasa's picture
WillyLatasa
616 pencils

This is terrible..

"Bright ideas bring better results"

AssassinX's picture
AssassinX
1329 pencils

Maybe this is some sort of Italian humour but I dont understand... could somebody Xplain it please?

Gualcor's picture
Gualcor
972 pencils

Im tired of the "others lose their job because of this product" ads...

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

monsieurange's picture
monsieurange
520 pencils

Así o más hecho! Me refiero a todos los avisos.

pandyllero14's picture
pandyllero14
44 pencils

Terrible, GO ITALY KEEP UP THE GOOD WORK!

rjk's picture
rjk
22 pencils

—are they idiots? It looks like a plane's crush and what a normal person would think about it?

frezfromhood's picture
frezfromhood
43 pencils
checkhill's picture
checkhill
465 pencils

i think they tried to put too much info into these. firstly, you have to stare at each ad for longer than neccesarry, then look at the product, read comments (seing it on the street, u got to ask the person next to you "did you get it?") go back to the ad, read the line twice, still doesn't make sense, finally see all series, then you go "hmmm" and you can still feel it suck. and why the chef costume? it's trying to make the idea clearer assuming target group is idiotic but it's messing it up, making it harder to understand and with the line, bringing to mind different questions such as "is that where we need the chef?" or "who employes a proffesional chef in the kitchen anyway?"... it also implies airways, pilots and chefs are retarded, while airport hires a chef to lead a landing plane, pilot crashes the plane by only following one guys lead, and the chef wears his costume on a runway and can't even do his only duty; a simple waving move of signs. maby he's had a breakdown after being fired from my kitchen - thanks to Parmalat Panna -
gone insane, wants revenge and takes the plane down on purpose.. that even would've made more sense to me.

hilazon's picture
hilazon
150 pencils

old idea

Hibon's picture
Hibon
3731 pencils

Is this funny ?....hope this is not the "chef hat" award of the year.

Simple ideas are the best !

DanielSoares's picture
DanielSoares
126 pencils

these guy "looses his job", because now...cuisine chefs aren t necessary anymore. this parmalat product is so good and easy to applicate, that anyone can do greaaaaat cooking.

Dzsoi's picture
Dzsoi
5269 pencils

Gualcor, frezfromhood etc. are right, done sooo many times.

quodavid's picture
quodavid
734 pencils

nice photo, tired of this concept, not well done

Girlcalledjohn's picture
Girlcalledjohn
16 pencils

OLD. Fake.

AKH's picture
AKH
29 pencils

1st Ad is Good! The follow up ads are Poor. Who will give him this job, if he was a Chef???

tchifi's picture
tchifi
164 pencils

Poor copy and concept isn't doing anything for the product.

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