Parmalat Panna Chef. You won’t need chefs in the kitchen anymore.
You are the real chef.
Advertising Agency: Publicis, Milan, Italy
Creative Directors: Vincenzo Gasbarro, Luca Scotto di Carlo
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Photographer: Zona 13
Released: December 2009
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
28 Comments
cut the "you are the real chef" line. would look better and still there is something wrong about this ad.
"U think it's perfect?! Press delete and start again!"
this isnt nice at all.
as a print ad, i feel that its a bit forced.
shahid
i think it´s a great idea and nicely shown. the problem is that im not sure, if people on the street would get the message...
did parmalat approve this???
I think it could be quite good with a carefully crafted line. As it is, the line stinks.
Poor.
<---------------SexInAds------------------>
http://www.facebook.com/sexinads
http://sexinads.tumblr.com
Lame
I don't get it. can someone explain?
Radiuspublicis
The ad is about this
with Parmalat Panna Chef "you are the chef"
and the chefs now are doing other works because with Parmalat Panna Chef you don´t need a chef.
exactly. and to give a funny efect, they do their new jobs really bad.
thanks, I now understand but shouldn't the emphasis be on the new ' Parmalat Panna Chef ' who is now happily enjoying his cooking rather than the 'old chef' who has lost his job? Forgive me, but I think the take-home message should emphasize the product at the end.
This is terrible..
"Bright ideas bring better results"
Maybe this is some sort of Italian humour but I dont understand... could somebody Xplain it please?
Im tired of the "others lose their job because of this product" ads...
--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor
Así o más hecho! Me refiero a todos los avisos.
Terrible, GO ITALY KEEP UP THE GOOD WORK!
—are they idiots? It looks like a plane's crush and what a normal person would think about it?
The concept is already done a thousand times : http://adsoftheworld.com/media/print/listerine_toothpaste_tooth_fairy_...
i think they tried to put too much info into these. firstly, you have to stare at each ad for longer than neccesarry, then look at the product, read comments (seing it on the street, u got to ask the person next to you "did you get it?") go back to the ad, read the line twice, still doesn't make sense, finally see all series, then you go "hmmm" and you can still feel it suck. and why the chef costume? it's trying to make the idea clearer assuming target group is idiotic but it's messing it up, making it harder to understand and with the line, bringing to mind different questions such as "is that where we need the chef?" or "who employes a proffesional chef in the kitchen anyway?"... it also implies airways, pilots and chefs are retarded, while airport hires a chef to lead a landing plane, pilot crashes the plane by only following one guys lead, and the chef wears his costume on a runway and can't even do his only duty; a simple waving move of signs. maby he's had a breakdown after being fired from my kitchen - thanks to Parmalat Panna -
gone insane, wants revenge and takes the plane down on purpose.. that even would've made more sense to me.
old idea
Is this funny ?....hope this is not the "chef hat" award of the year.
Simple ideas are the best !
these guy "looses his job", because now...cuisine chefs aren t necessary anymore. this parmalat product is so good and easy to applicate, that anyone can do greaaaaat cooking.
Gualcor, frezfromhood etc. are right, done sooo many times.
nice photo, tired of this concept, not well done
http://quodavid.blogspot.com/
OLD. Fake.
1st Ad is Good! The follow up ads are Poor. Who will give him this job, if he was a Chef???
Poor copy and concept isn't doing anything for the product.