Parmalat Malu: Sushi

Born to be a cult.

Advertising Agency: Publicis Milan, Italy
Creative Directors: Vincenzo Gasbarro, Luca Scotto di Carlo
Art Director: Laura Girola
Copywriter: Gaja Manzini
Photographer: Luigi Fiano
Post production: Vincenzo Gasbarro
Published: March 2009

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13 comments

Guest's picture
Guest

Why does food look like shit in this ad?

Guest's picture
Guest

Mmh... really appetizing.

morse's picture
morse
15590 pencils

My first impression: dog poo with whipped cream. Is that the right interpretation? Nice lighting though.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

seriously, wtf is going on in Italy?

Guest's picture
Guest

Ask to Berlusconi.

Sehba's picture
Sehba
28 pencils

i agree with Morse i thought it was poo with whipped cream on!
xtremely un-appetizing blech!

Guest's picture
Guest

I agree you're hot Sehba

alexander_bickov's picture
alexander_bickov
3279 pencils

Bueno apetito idea

Guest's picture
Guest

In their best wishes it looks like a slab of rotting minced meat with some whipped cream on top. Really puzzling!

Guest's picture
Guest

definitely poo

Guest's picture
Guest

from far away it looks like poo with birdpoo on top
closer it looks like brown maggots

Guest's picture
Guest

bleah!

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