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Lifeguard

Agency: 
Published/Aired: 
December 2009
Description: 

Parmalat Panna Chef. You won’t need chefs in the kitchen anymore.
You are the real chef.

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Vincenzo Gasbarro, Luca Scotto di Carlo
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Photographer: Zona 13

Comments (5)

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Highest Rated

AKH's picture
AKH
Activity Score 29

BRILLIANT IDEA & EXECUTION !!! I agree with the mis-proportion of the guy in front. But i feel the headline should have been different, as the brand name is CHEF & it also says you don't need chef's anymore in the kitchen...

elnietodeNicho's picture
elnietodeNicho
Activity Score 360

This, and a Cheff full of dust and spiderwebs is the same. We're back to the 80's.

Gualcor's picture
Gualcor
Activity Score 978

totally agree with you!

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Hibon's picture
Hibon
Activity Score 3736

Very nice photo... that is all!! (all the work is poor but very good photo production)

Simple ideas are the best !

mgriff21's picture
mgriff21
Activity Score 592

Love this campaign! But doesn't the guy in front seem a little out of proportion? A little small don't you think? A little oompa loompa

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

AKH's picture
AKH
Activity Score 29

BRILLIANT IDEA & EXECUTION !!! I agree with the mis-proportion of the guy in front. But i feel the headline should have been different, as the brand name is CHEF & it also says you don't need chef's anymore in the kitchen...

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