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Agency: 
Published/Aired: 
May 2016
Description: 

Today's kids need more nutrients provide them with Parma

Advertising Agency: El taier /Tribu DDB, Guatemala
Creative Director: Jorge Solorzano
Art Directors: Victor Pardo, Ada Mollinedo
Copywriters: Erick Laparra, Andrés Heredia
Illustrator: Elizandro de los Angeles

Comments (12)

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Highest Rated

metis's picture
metis
Activity Score 413

Brilliant, nice art

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Nice campaign. Simple, and true insight.

MinistryFilm's picture
MinistryFilm
Activity Score 406

well done

mercedes's picture
mercedes
Activity Score 181

Very nice campaign. It really works for the brand.

feysal's picture
feysal
Activity Score 2561

i absolutely agree

groovy baby!

feysal's picture
feysal
Activity Score 2561

nice graphic style..relatable to the target

groovy baby!

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Clever use of guilt to trigger parents' purchase; flawless blackmail, so well done to the agency for that. The fact that 'milk' can be swapped out for absolutely any food: broccoli, for instance, is credit again to the agency: there wlll be many imposter campaigns, I'm sure. But you've made sure the dairy industry gets the coin. And the 50 silvers are yours. Bravo.

kleenex's picture
kleenex
Activity Score 43505

Wonderful concept.

el-que's picture
el-que
Activity Score 65

nicely done.

wanna help a fellow? start with what's in your hand.

JavierGarza's picture
JavierGarza
Activity Score 150

Simple pero muy original, buen trabajo!

Anne's picture
Anne
Activity Score 508
damd's picture
damd
Activity Score 159

I like the idea, the execution could be better.

metis's picture
metis
Activity Score 413

Brilliant, nice art

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