Parma Dairy Products: Remote

Today's kids need more nutrients provide them with Parma

Advertising Agency: El taier /Tribu DDB, Guatemala
Creative Director: Jorge Solorzano
Art Directors: Victor Pardo, Ada Mollinedo
Copywriters: Erick Laparra, Andrés Heredia
Illustrator: Elizandro de los Angeles
Published: 2011

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12 comments

thedesignaddict's picture
thedesignaddict
5331 pencils

Nice campaign. Simple, and true insight.

mercedes's picture
mercedes
179 pencils

Very nice campaign. It really works for the brand.

feysal's picture
feysal
2175 pencils

i absolutely agree

groovy baby!

feysal's picture
feysal
2175 pencils

nice graphic style..relatable to the target

groovy baby!

CuriousPencil's picture
CuriousPencil
4227 pencils

Clever use of guilt to trigger parents' purchase; flawless blackmail, so well done to the agency for that. The fact that 'milk' can be swapped out for absolutely any food: broccoli, for instance, is credit again to the agency: there wlll be many imposter campaigns, I'm sure. But you've made sure the dairy industry gets the coin. And the 50 silvers are yours. Bravo.

kleenex's picture
kleenex
25708 pencils

Wonderful concept.

el-que's picture
el-que
65 pencils

nicely done.

wanna help a fellow? start with what's in your hand.

JavierGarza's picture
JavierGarza
150 pencils

Simple pero muy original, buen trabajo!

Anne's picture
Anne
506 pencils
damd's picture
damd
159 pencils

I like the idea, the execution could be better.

metis's picture
metis
413 pencils

Brilliant, nice art

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