Conceptual-eyes's picture
1475 pencils

I guess this was written by a man. Art direction is painful and contrary to the message.

toks7's picture

all this for water.as we say here in studio c at centrespread you have misXed it.

Nice visual,tight copy for wrong product.

Strong disconnect.

tatu's picture

the art director has serious problems...

the idea of de flower made of the product is nice. but no conection...
where do u find your fonts??? garbage-fonts.com? cantreadthis.com??? god!
one more question.. are u color-blind?

fractalrene's picture
1504 pencils

Nothing good to say about this one. Wasn't Propel at BBDO Argentina? or is this a scam?

The concept is weak. Take the 7up H2-Oh ads for example, there is a strong idea that connects to the audience, behind the execution.

hillingdon's picture

What? I sympathize that they are from Argentina, but at least get someone to read the English versions before they get viewed around the world.

raverus's picture
1476 pencils

BP petroleum?

lorem_ipsum's picture
196 pencils

haha... that was also my first intension...

Úrsula's picture

Para mí es brillante. Creo que pone a las mujeres riéndose de lo que los hombres quieren hacerles creer sobre ellas mismas. Esa es una muy buena forma que la marca encuentra para ponerse del lado de ellas.

guedelha's picture
15 pencils

bad art direction. bad title.

No comments around it, we just don't have it yet! (in my opinion)

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