9 comments

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

I guess this was written by a man. Art direction is painful and contrary to the message.

toks7's picture
toks7

all this for water.as we say here in studio c at centrespread you have misXed it.

Nice visual,tight copy for wrong product.

Strong disconnect.

tatu's picture
tatu

the art director has serious problems...

the idea of de flower made of the product is nice. but no conection...
where do u find your fonts??? garbage-fonts.com? cantreadthis.com??? god!
one more question.. are u color-blind?

fractalrene's picture
fractalrene
1504 pencils

Nothing good to say about this one. Wasn't Propel at BBDO Argentina? or is this a scam?

The concept is weak. Take the 7up H2-Oh ads for example, there is a strong idea that connects to the audience, behind the execution.

hillingdon's picture
hillingdon

What? I sympathize that they are from Argentina, but at least get someone to read the English versions before they get viewed around the world.

raverus's picture
raverus
1476 pencils

BP petroleum?

lorem_ipsum's picture
lorem_ipsum
196 pencils

haha... that was also my first intension...

Úrsula's picture
Úrsula

Para mí es brillante. Creo que pone a las mujeres riéndose de lo que los hombres quieren hacerles creer sobre ellas mismas. Esa es una muy buena forma que la marca encuentra para ponerse del lado de ellas.

guedelha's picture
guedelha
15 pencils

bad art direction. bad title.

No comments around it, we just don't have it yet! (in my opinion)

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