Pull the corners of your eyes and discover the Orient.
Advertising Agency: Vyas Giannetti Creative Mumbai, India
Creative Director: Niket Karvir
Art Director / Illustrator: Kiran Parihar
Copywriter: Patanjali Patnaik
Other additional credits: Raghu Chindarkar
Published: September 2006
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
20 Comments
Clever! :)
Done before, still ok
hm. nice approach. but "discover the orient" in just reading "chinese food festival" falls a little flat
It's a shame it's already been done, execution and idea wise, otherwise it would've been cool.
VGC needs non scammers/copier machines.
done for a chinese restaurant last year!
You can see it here :
http://www.joelapompe.net/category/special-pages/visual-illusions/
http://www.joelapompe.net / Facebook : Joelapompe
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
I didn't get it at first because I was already drunk and didn't have to squint my eyes. (I blame the really weak "headline"). Great idea but apparently already done a few times.
done to death. and in better ways.
this ad has no concept at all anyway.
I suppose this sucks because "it's been done."
But then again, I've stared at it for five minutes enjoying the visual effects, and now I can't forget what the ad said, so...
Mmm, I want some egg drop soup.
http://www.charlieprattdesign.com
-
http://www.charliewrites.com
i don't think it sucks because it's done... for me it sucks anyway.
discover the orient??? come on.
and i personally didn't stare at it because it was in my face, i didn't have to "pull the corners" of my eyes or whatever... anyway.
pull the corner of your eyes? wow, that's so fucked up. But, Indians aren't known for their tact.
• http://mikelightman.com/blog •
• http://mikelightman.com/blog •
They could've just said "squint and discover..." but ohhhh no! They HAD TO be tacky and go the racial stereotype route to tie back to the whole Chinese (Asian) thing.
I can come up with a whole bunch of Indian racial jokes in a matter of seconds if that's how they want it.
The ad is fun to play with, but that's all there is to it. A gimmick.
Oh, and I understand it's been done to death...
i hate when they made ads using some "trick" watched in a powerpint presentation wich has been traveling the world for years...
i just dont like it
I'm with Jet Propulsion Lab, the line should say squint.
I like the resource.
Awesome!!! dunno about the food.....but the ad was just like magic...:)
yet another copy from india
invent something.
what did AOTW (Ivan) see in this?
It's a good idea that involves the audience. I didn't know it was done for another Chinese restaurant.
I saw something you didn't last summer ... you didn't do it that way to go but wasn't.