Park Hotel: Chinese Food Festival

Park Hotel: Chinese Food Festival

Pull the corners of your eyes and discover the Orient.

Advertising Agency: Vyas Giannetti Creative Mumbai, India
Creative Director: Niket Karvir
Art Director / Illustrator: Kiran Parihar
Copywriter: Patanjali Patnaik
Other additional credits: Raghu Chindarkar
Published: September 2006

Your rating: None Average: 6.7 (34 votes)

Comments

Submitted by dartz on Thu, 2007-12-13 04:05.

Clever! :)

Submitted by sumbody on Thu, 2007-12-13 04:13.

Done before, still ok

Submitted by Wordnerd on Thu, 2007-12-13 04:18.

hm. nice approach. but "discover the orient" in just reading "chinese food festival" falls a little flat

Submitted by Kris on Thu, 2007-12-13 04:58.

It's a shame it's already been done, execution and idea wise, otherwise it would've been cool.

Submitted by sacadelic on Thu, 2007-12-13 05:23.

VGC needs non scammers/copier machines.

joelapompe's picture
Submitted by joelapompe on Thu, 2007-12-13 06:10.

done for a chinese restaurant last year!
You can see it here :
http://www.joelapompe.net/category/special-pages/visual-illusions/

http://www.joelapompe.net / Facebook : Joelapompe

Submitted by 0nurb on Thu, 2007-12-13 07:26.

done done done.

Ad(dicted)

Don Draper's picture
Submitted by Don Draper on Thu, 2007-12-13 07:30.

I didn't get it at first because I was already drunk and didn't have to squint my eyes. (I blame the really weak "headline"). Great idea but apparently already done a few times.

Submitted by me myself and irene on Thu, 2007-12-13 08:49.

done to death. and in better ways.
this ad has no concept at all anyway.

Charlie Pratt's picture
Submitted by Charlie Pratt on Thu, 2007-12-13 10:02.

I suppose this sucks because "it's been done."

But then again, I've stared at it for five minutes enjoying the visual effects, and now I can't forget what the ad said, so...

Mmm, I want some egg drop soup.

http://www.charlieprattdesign.com

Submitted by me myself and irene on Thu, 2007-12-13 11:00.

i don't think it sucks because it's done... for me it sucks anyway.
discover the orient??? come on.
and i personally didn't stare at it because it was in my face, i didn't have to "pull the corners" of my eyes or whatever... anyway.

Submitted by mikelite on Thu, 2007-12-13 10:57.

pull the corner of your eyes? wow, that's so fucked up. But, Indians aren't known for their tact.

• http://mikelightman.com/blog •

Submitted by Jet Propulsion Lab on Thu, 2007-12-13 15:45.

They could've just said "squint and discover..." but ohhhh no! They HAD TO be tacky and go the racial stereotype route to tie back to the whole Chinese (Asian) thing.
I can come up with a whole bunch of Indian racial jokes in a matter of seconds if that's how they want it.

The ad is fun to play with, but that's all there is to it. A gimmick.
Oh, and I understand it's been done to death...

Submitted by primo_susto on Thu, 2007-12-13 13:06.

i hate when they made ads using some "trick" watched in a powerpint presentation wich has been traveling the world for years...

i just dont like it

Submitted by Rene Fractal on Thu, 2007-12-13 23:16.

I'm with Jet Propulsion Lab, the line should say squint.
I like the resource.

Submitted by ginevra on Fri, 2007-12-14 01:03.

Awesome!!! dunno about the food.....but the ad was just like magic...:)

Submitted by Spanky on Fri, 2007-12-14 01:26.

yet another copy from india

Submitted by simpson_tech on Fri, 2007-12-14 04:46.

invent something.

Submitted by jayesh@info.com.np on Fri, 2007-12-14 06:02.

what did AOTW (Ivan) see in this?

ivan's picture
Submitted by ivan on Fri, 2007-12-14 09:43.

It's a good idea that involves the audience. I didn't know it was done for another Chinese restaurant.

View Ivan Raszl's profile on LinkedIn

Submitted by bara bara baez on Fri, 2007-12-14 09:03.

I saw something you didn't last summer ... you didn't do it that way to go but wasn't.