Parissa Wax Strips: Shave

You're not shaped like this. Why is your razor?

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, In Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Illustrator: Dale Schulz
Photography: Stock
Retoucher: Steve Pinter
Published: October 2011


josh n.'s picture
josh n.
484 pencils

Nice.. i love these ads! great work!

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Yeah I think it's extremely clever. Fits the agency name!

Toll Fuhrer's picture
Toll Fuhrer
29 pencils

Love It. Simple but yet clever and insightful.

Bill Me Now's picture
Bill Me Now
180 pencils

Engaging enough to read, simple enough to understand, and clever enough to commit to memory-Love it guys! Good job!!

jujocd's picture
759 pencils

by rethinking u got these great ideas! NICE

kleenex's picture
37459 pencils

great idea.

karmacoin's picture
688 pencils


Glut's picture
3937 pencils

different approach for a tough category

AdBuzzer's picture
1168 pencils

I agree - it's a very smart approach and convincing argument to switch to Parissa's products

Roger Keynes's picture
Roger Keynes
5498 pencils

I'd like to know if this logic actually washes with ladies.
And Copywriters don't count.

The Jobless Writer
Will Think for Salary

soccrates's picture
35 pencils

simple but its very nice. working perfectly.

bgajus08's picture
134 pencils

Nice job here. This really seems like one of those ideas that's right in front of your face but you never noticed it. Love it. Simple and convincing.

Manoma's picture
1108 pencils

Not so flat !

Norremark's picture
77 pencils

flat? u kidding me? Very nice approach, eye catching visual

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