Parissa Wax Strips: Shave
You're not shaped like this. Why is your razor?
Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, In Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Illustrator: Dale Schulz
Photography: Stock
Retoucher: Steve Pinter
Published: October 2011



14 Comments
Nice.. i love these ads! great work!
Yeah I think it's extremely clever. Fits the agency name!
http://jackmancer.com/
http://twitter.com/jackmancer/
Love It. Simple but yet clever and insightful.
Engaging enough to read, simple enough to understand, and clever enough to commit to memory-Love it guys! Good job!!
by rethinking u got these great ideas! NICE
great idea.
genious
different approach for a tough category
I agree - it's a very smart approach and convincing argument to switch to Parissa's products
http://adbuzzer.wordpress.com
I'd like to know if this logic actually washes with ladies.
And Copywriters don't count.
Will Think for Salary
simple but its very nice. working perfectly.
Nice job here. This really seems like one of those ideas that's right in front of your face but you never noticed it. Love it. Simple and convincing.
Not so flat !
flat? u kidding me? Very nice approach, eye catching visual