Parissa Wax Strips: Shave

You're not shaped like this. Why is your razor?

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, In Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Illustrator: Dale Schulz
Photography: Stock
Retoucher: Steve Pinter
Published: October 2011

14 comments

josh n.'s picture
josh n.
501 pencils

Nice.. i love these ads! great work!

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Yeah I think it's extremely clever. Fits the agency name!

Toll Fuhrer's picture
Toll Fuhrer
29 pencils

Love It. Simple but yet clever and insightful.

Bill Me Now's picture
Bill Me Now
166 pencils

Engaging enough to read, simple enough to understand, and clever enough to commit to memory-Love it guys! Good job!!

jujocd's picture
jujocd
759 pencils

by rethinking u got these great ideas! NICE

kleenex's picture
kleenex
27828 pencils

great idea.

karmacoin's picture
karmacoin
688 pencils

genious

Glut's picture
Glut
3947 pencils

different approach for a tough category

AdBuzzer's picture
AdBuzzer
1168 pencils

I agree - it's a very smart approach and convincing argument to switch to Parissa's products

Roger Keynes's picture
Roger Keynes
5498 pencils

I'd like to know if this logic actually washes with ladies.
And Copywriters don't count.

Will Think for Salary

soccrates's picture
soccrates
35 pencils

simple but its very nice. working perfectly.

bgajus08's picture
bgajus08
134 pencils

Nice job here. This really seems like one of those ideas that's right in front of your face but you never noticed it. Love it. Simple and convincing.

Manoma's picture
Manoma
1093 pencils

Not so flat !

Norremark's picture
Norremark
77 pencils

flat? u kidding me? Very nice approach, eye catching visual

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