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Comments (24)

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Highest Rated

Guest's picture
Guest

SIMPLE, EYE CATCHING, and EASILY UNDERSTANDABLE

krautland's picture
krautland
Activity Score 3216

very clear demonstration of their benefit. I like this.

yctham's picture
yctham
Activity Score 178

Looks good, but somehow it looks like advertisement of highlighter,hmm...

izmild's picture
izmild
Activity Score 770

Simple and direct...

Arun Shyamala Kumar's picture
Arun Shyamala Kumar
Activity Score 26

man this is the perfect highlighter ad!!!! not a travel guide!!!

Kateter's picture
Kateter
Activity Score 2029

you said it all.

Hibon's picture
Hibon
Activity Score 3736

Just great !

Simple ideas are the best !

Nathan Ugly's picture
Nathan Ugly
Activity Score 18

Good.

dico's picture
dico
Activity Score 332

great! really simple... HOW I DIDNT DO IT FIRST!!??!!

CR_AD's picture
CR_AD
Activity Score 413
Guest commenter's picture
Guest commenter

Ah ! Ah ! Ah !
The big highlighted building on the right is the MAIN POLICE STATION in Paris !

ahpitt's picture
ahpitt
Activity Score 342

at least something new. Good work!

daniel_glezmilan's picture
daniel_glezmilan
Activity Score 284

www.danielglezmilan.blogspot.com

Yes, i think it would be awesome highlighter ad, but this is not bad!

shannunn's picture
shannunn

I agree at first glance i assumed it was an ad for a highlighter!

Dale's picture
Dale
Activity Score 370

I like the idea and how it is showing the benefits of the product. The art direction is good but the copy feels a bit stilted. I think they should revisit that sentence. Other than that it is a strong ad.

- The only thing more rare than a good ad is a good guest comment -

OMaxweller's picture
OMaxweller
Activity Score 79

This is a great execution. Clear, simple, and direct. Like the use of the highlighter. Not bothered by the copy... if it was about the highlighter it would be too see say.

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Gimme the highlighter, I want paint my house with that lovely color! Travel Guide? What for?

Deme el resaltador, quiero pintar mi casa con ese adorable color! ¿Guía de viajes? ¿Para qué?

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

joelapompe's picture
joelapompe
Activity Score 3830

the bar highlighted in the front has nothing worth to mention... it's just a very common place :-)

http://www.joelapompe.net / Facebook : Joelapompe

Guest commenter's picture
Guest commenter

it looks for the highlighter as it's more prominent than the travel guid

iT-iS-i's picture
iT-iS-i
Activity Score 1721

Take out the highlighter and you've got yourselves a worthy contender.

Bath yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

Guest commenter's picture
Guest commenter

SIMPLYYY..AWESOMEE.!!!

slip's picture
slip
Activity Score 919

Awesome. The highlighter should not be in the ad.

Distracts
*****

SJB

MC's picture
MC
Activity Score 18

why this massive highlighter? but good!

NomadDCLXVI's picture
NomadDCLXVI
Activity Score 443

good highlighting solution... in fact very good

dclxvi

Guest's picture
Guest

SIMPLE, EYE CATCHING, and EASILY UNDERSTANDABLE

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