April 2013

Retoucher Yelle Van Den Bruaene

Print advertisment created by Happiness, Belgium for Parents Of Road Victims, within the category: Public Interest, NGO.

Don't text and die
Road safety message from Parents Of Road Victims

Advertising Agency: Happiness-Brussels, Belgium
Executive Creative Director: Dominique van Doormaal
Art Director: Diederik Jeangout
Copywriter: Karen Corrigen
Photographer: Andres Serrano

Comments (6)

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kleenex's picture
Activity Score 48481

a bit basic and boring.

MindDrift's picture
Activity Score 1170

I say it works!

Andrej Troha's picture
Andrej Troha
Activity Score 613

I like the idea that light comes either form cell phone’s screen or body fridge at the morgue. I’m not really a fan of social ads, but this one is quite good.

Ad Analyst's picture
Ad Analyst

its done all ready very recently with very same treatment i think u all forgot.

Andrej Troha's picture
Andrej Troha
Activity Score 613

Not really the same thing. This is obviously in a car, no room for interpretation.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I think it's really great. More for adblogs than preventing deaths, but I like it.

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