Parents Of Road Victims: Uncle

Don't text and die
Road safety message from Parents Of Road Victims

Retoucher Yelle Van Den Bruaene

Advertising Agency: Happiness-Brussels, Belgium
Executive Creative Director: Dominique van Doormaal
Art Director: Diederik Jeangout
Copywriter: Karen Corrigen
Photographer: Andres Serrano

April 2013


kleenex's picture
40662 pencils

a bit basic and boring.

MindDrift's picture
1168 pencils

I say it works!

Andrej Troha's picture
Andrej Troha
613 pencils

I like the idea that light comes either form cell phone’s screen or body fridge at the morgue. I’m not really a fan of social ads, but this one is quite good.

Ad Analyst's picture
Ad Analyst

its done all ready very recently with very same treatment i think u all forgot.

Andrej Troha's picture
Andrej Troha
613 pencils

Not really the same thing. This is obviously in a car, no room for interpretation.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I think it's really great. More for adblogs than preventing deaths, but I like it.

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