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End the Pain

Agency: 
Published/Aired: 
July 2011
Description: 

End the pain.

Advertising Agency: Ogilvy & Mather, Jakarta, Indonesia
Executive Creative Director: Gary Caulfield
Creative Directors: Eric Yeo, Troy Lim, Yuwono Widodo
Art Director: Anthony Tham
Copywriter: Adrian Yeap
Illustrator: Eric Foenander
Illustrator: Qiu Jing

Comments (37)

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Highest Rated

kptkptn's picture
kptkptn
Activity Score 33

i agree with you holylipstick.

helluu

abake's picture
abake
Activity Score 1264

Love the art, but I mean... really?
Looks a bit over the top? Far-fetched? Exaggerated?
Don't know, I guess it's for some terrible kind of migraine, right?

Jackbr's picture
Jackbr
Activity Score 1499

NIce art.

JackBR

Shawali's picture
Shawali
Activity Score 8442

It's totally over the top and that's why I dig it.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

NataliaLima's picture
NataliaLima
Activity Score 1380

Absolutelly stunning!

henito's picture
henito
Activity Score 560

respect for the artwork! but I sense some similarity to the samsonite cannes winner. what you think?

atb2005's picture
atb2005
Activity Score 13561

Yep. Both ads scream "Pick me! Choose me! Let me be the Grand Prix Lion Winner!".

Outstanding artwork! So over the top one forgets this is an ad for a medicine. This should be displayed in an art gallery.

CommandZ's picture
CommandZ
Activity Score 2498

+1. Stunning.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

+/-1
Maybe it's the lack of packshot or logo?

Shawali's picture
Shawali
Activity Score 8442

+1

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Boxey's picture
Boxey
Activity Score 8881

awesome

Tio Patinhas's picture
Tio Patinhas
Activity Score 98

It remembers me the movie Saw.

Just a little bit disturbing.

Ad or die.

jatoba's picture
jatoba
Activity Score 32

Nice art, but...

Morti's picture
Morti
Activity Score 9

nice art, based in sculptures of kris kuksi...but i prefer kuksi.

Hammad S's picture
Hammad S
Activity Score 484

The text should be more visible but the art is wonderful

bakamono's picture
bakamono
Activity Score 1002

Nice art, where is the ad?

ps. Copilvy does it again no wait sorry, I forgot this is called "parallel thinking"

because therefore it is

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

very strong art work.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Geimima's picture
Geimima
Activity Score 824

xclnt! but...
client: "where is my pack?"

life is a playground

marlaa's picture
marlaa
Activity Score 60

maybe it's time you discovered Kris Kuksi :)

http://kuksi.com/artworks/sculpture/

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Wow. I mean, WOW!
So many details it's pure pleasure to "read" it.
Excellent artwork, idea is so-so.
IMO should've implemented the pack nicely somewhere,
no matter how horrible the logo or pack is.

Fatlizzy's picture
Fatlizzy
Activity Score 2

Im a huge fan of kris kuksi and its sad to see his work being ripped off by some art director who thought it will be cool to do it for an ad.

http://kuksi.com/

henito's picture
henito
Activity Score 560

I'd say it's all fair to be inspired by art.
this one though seems really close. In this case it would be fair to ask the artist for cooperation.
but I guess this matter has been discussed many times.

Lutfiana's picture
Lutfiana
Activity Score 32
Roger Keynes's picture
Roger Keynes
Activity Score 5498

Fab-u-lous.

The Jobless Writer
Will Think for Salary

peabody's picture
peabody
Activity Score 13

ALREADY DONE BU VERVROEGEN AMNESTY.

Faroul's picture
Faroul
Activity Score 8

Awesome! An ad you can spend ages looking at!!

Adaddicted's picture
Adaddicted
Activity Score 3435

COOOOOOOOOOOOOOOLLLL!!!

withalltherespects

steveMwade's picture
steveMwade
Activity Score 2

This is very reflective of Kris Kuksi's artwork, even though he's not in the credits. Go to http://kuksi.com/artworks/sculpture/ and scroll down a few pages (pg 7, I think). There's a work called 'Imminent Utopia' that looks really similar (albeit, w/ less emotion).

Glut's picture
Glut
Activity Score 3937

really good art work, totally wasted in a no idea ad.

Tommy G.'s picture
Tommy G.
Activity Score 897

Just WOW, stunning.

rabeat's picture
rabeat
Activity Score 58

dante would be proud!!! amazing art direction

ace85le's picture
ace85le
Activity Score 3939

Art is nice but compromises with brand prominence.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

wildbore's picture
wildbore
Activity Score 749

For award only?

Tio Patinhas's picture
Tio Patinhas
Activity Score 98

You mean photoshop award, right?

Ad or die.

pistun's picture
pistun
Activity Score 21

This is a complete ripoff of Kris Kuksi's work. Sad that the creators of this have to exploit real artists to do something "original".

grubstubbs's picture
grubstubbs
Activity Score 70

The visual is great, but I don't think this would sell the product. It's not for brand endorsement, yes?

kptkptn's picture
kptkptn
Activity Score 33

i agree with you holylipstick.

helluu

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