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Paramex: End the Pain

Paramex: End the Pain
Your rating: None Average: 7.8 (81 votes)

End the pain.

Advertising Agency: Ogilvy & Mather, Jakarta, Indonesia
Executive Creative Director: Gary Caulfield
Creative Directors: Eric Yeo, Troy Lim, Yuwono Widodo
Art Director: Anthony Tham
Copywriter: Adrian Yeap
Illustrator: Eric Foenander
Illustrator: Qiu Jing

37 Comments

abake's picture 1000 pencils

Love the art, but I mean... really?
Looks a bit over the top? Far-fetched? Exaggerated?
Don't know, I guess it's for some terrible kind of migraine, right?

Jackbr's picture 704 pencils

NIce art.

Jack

Shawali's picture 5436 pencils

It's totally over the top and that's why I dig it.

NataliaLima's picture 1390 pencils

Absolutelly stunning!

henito's picture 421 pencils
7

respect for the artwork! but I sense some similarity to the samsonite cannes winner. what you think?

atb2005's picture 13683 pencils

Yep. Both ads scream "Pick me! Choose me! Let me be the Grand Prix Lion Winner!".

Outstanding artwork! So over the top one forgets this is an ad for a medicine. This should be displayed in an art gallery.

CommandZ's picture 1580 pencils

+1. Stunning.

Nike Diesel's picture 6870 pencils

+/-1
Maybe it's the lack of packshot or logo?

Shawali's picture 5436 pencils

+1

Boxey's picture 8882 pencils

awesome

Tio Patinhas's picture 98 pencils

It remembers me the movie Saw.

Just a little bit disturbing.

Ad or die.

jatoba's picture 29 pencils

Nice art, but...

Morti's picture 6 pencils

nice art, based in sculptures of kris kuksi...but i prefer kuksi.

Hammad S's picture 461 pencils

The text should be more visible but the art is wonderful

bakamono's picture 855 pencils

Nice art, where is the ad?

ps. Copilvy does it again no wait sorry, I forgot this is called "parallel thinking"

because therefore it is

bhuvneshwar.chd's picture 1013 pencils

very strong art work.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Geimima's picture 791 pencils
9

xclnt! but...
client: "where is my pack?"

life is a playground

marlaa's picture 55 pencils

maybe it's time you discovered Kris Kuksi :)

http://kuksi.com/artworks/sculpture/

Nike Diesel's picture 6870 pencils
9

Wow. I mean, WOW!
So many details it's pure pleasure to "read" it.
Excellent artwork, idea is so-so.
IMO should've implemented the pack nicely somewhere,
no matter how horrible the logo or pack is.

Fatlizzy's picture 2 pencils

Im a huge fan of kris kuksi and its sad to see his work being ripped off by some art director who thought it will be cool to do it for an ad.

http://kuksi.com/

henito's picture 421 pencils

I'd say it's all fair to be inspired by art.
this one though seems really close. In this case it would be fair to ask the artist for cooperation.
but I guess this matter has been discussed many times.

Lutfiana's picture 31 pencils
Roger Keynes's picture 4088 pencils
9

Fab-u-lous.

Will Think for Salary

peabody's picture 13 pencils

ALREADY DONE BU VERVROEGEN AMNESTY.

Davai's picture 573 pencils
Faroul's picture 8 pencils

Awesome! An ad you can spend ages looking at!!

Adaddicted's picture 3417 pencils
9

COOOOOOOOOOOOOOOLLLL!!!

withalltherespects

steveMwade's picture 2 pencils

This is very reflective of Kris Kuksi's artwork, even though he's not in the credits. Go to http://kuksi.com/artworks/sculpture/ and scroll down a few pages (pg 7, I think). There's a work called 'Imminent Utopia' that looks really similar (albeit, w/ less emotion).

Glut's picture 4076 pencils

really good art work, totally wasted in a no idea ad.

Tommy G.'s picture 913 pencils
10

Just WOW, stunning.

rabeat's picture 58 pencils

dante would be proud!!! amazing art direction

ace85le's picture 3901 pencils
7

Art is nice but compromises with brand prominence.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

wildbore's picture 753 pencils

For award only?

Tio Patinhas's picture 98 pencils

You mean photoshop award, right?

Ad or die.

pistun's picture 21 pencils
1

This is a complete ripoff of Kris Kuksi's work. Sad that the creators of this have to exploit real artists to do something "original".

holylipstick's picture 58 pencils
3

The visual is great, but I don't think this would sell the product. It's not for brand endorsement, yes?

kptkptn's picture 33 pencils

i agree with you holylipstick.

helluu

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