Paramex: End the Pain
End the pain.
Advertising Agency: Ogilvy & Mather, Jakarta, Indonesia
Executive Creative Director: Gary Caulfield
Creative Directors: Eric Yeo, Troy Lim, Yuwono Widodo
Art Director: Anthony Tham
Copywriter: Adrian Yeap
Illustrator: Eric Foenander
Illustrator: Qiu Jing
37 Comments
Love the art, but I mean... really?
Looks a bit over the top? Far-fetched? Exaggerated?
Don't know, I guess it's for some terrible kind of migraine, right?
NIce art.
Jack
It's totally over the top and that's why I dig it.
Absolutelly stunning!
respect for the artwork! but I sense some similarity to the samsonite cannes winner. what you think?
Yep. Both ads scream "Pick me! Choose me! Let me be the Grand Prix Lion Winner!".
Outstanding artwork! So over the top one forgets this is an ad for a medicine. This should be displayed in an art gallery.
+1. Stunning.
+/-1
Maybe it's the lack of packshot or logo?
+1
awesome
It remembers me the movie Saw.
Just a little bit disturbing.
Ad or die.
Nice art, but...
nice art, based in sculptures of kris kuksi...but i prefer kuksi.
The text should be more visible but the art is wonderful
Nice art, where is the ad?
ps. Copilvy does it again no wait sorry, I forgot this is called "parallel thinking"
because therefore it is
very strong art work.
"If you are irritated by every rub, how will you be polished?"
— Rumi
xclnt! but...
client: "where is my pack?"
life is a playground
maybe it's time you discovered Kris Kuksi :)
http://kuksi.com/artworks/sculpture/
Wow. I mean, WOW!
So many details it's pure pleasure to "read" it.
Excellent artwork, idea is so-so.
IMO should've implemented the pack nicely somewhere,
no matter how horrible the logo or pack is.
Im a huge fan of kris kuksi and its sad to see his work being ripped off by some art director who thought it will be cool to do it for an ad.
http://kuksi.com/
I'd say it's all fair to be inspired by art.
this one though seems really close. In this case it would be fair to ask the artist for cooperation.
but I guess this matter has been discussed many times.
old habit, check this http://adsoftheworld.com/media/ambient/ups_express_delivery_speed_ambient
Fab-u-lous.
Will Think for Salary
ALREADY DONE BU VERVROEGEN AMNESTY.
http://www.coloribus.com/adsarchive/outdoor/human-rights-awareness-sku...
Awesome! An ad you can spend ages looking at!!
COOOOOOOOOOOOOOOLLLL!!!
withalltherespects
This is very reflective of Kris Kuksi's artwork, even though he's not in the credits. Go to http://kuksi.com/artworks/sculpture/ and scroll down a few pages (pg 7, I think). There's a work called 'Imminent Utopia' that looks really similar (albeit, w/ less emotion).
really good art work, totally wasted in a no idea ad.
Just WOW, stunning.
dante would be proud!!! amazing art direction
Art is nice but compromises with brand prominence.
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For award only?
You mean photoshop award, right?
Ad or die.
This is a complete ripoff of Kris Kuksi's work. Sad that the creators of this have to exploit real artists to do something "original".
The visual is great, but I don't think this would sell the product. It's not for brand endorsement, yes?
i agree with you holylipstick.