Paramex: End the Pain

End the pain.

Advertising Agency: Ogilvy & Mather, Jakarta, Indonesia
Executive Creative Director: Gary Caulfield
Creative Directors: Eric Yeo, Troy Lim, Yuwono Widodo
Art Director: Anthony Tham
Copywriter: Adrian Yeap
Illustrator: Eric Foenander
Illustrator: Qiu Jing

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37 comments

1178 pencils

abakeWednesday, July 27, 2011 - 13:07

Love the art, but I mean... really?
Looks a bit over the top? Far-fetched? Exaggerated?
Don't know, I guess it's for some terrible kind of migraine, right?

1173 pencils

JackbrWednesday, July 27, 2011 - 13:09

NIce art.

Jack

7799 pencils

ShawaliWednesday, July 27, 2011 - 13:20

It's totally over the top and that's why I dig it.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

1380 pencils

NataliaLimaWednesday, July 27, 2011 - 13:21

Absolutelly stunning!

522 pencils

henitoWednesday, July 27, 2011 - 13:32

respect for the artwork! but I sense some similarity to the samsonite cannes winner. what you think?

13639 pencils

atb2005Wednesday, July 27, 2011 - 14:46

Yep. Both ads scream "Pick me! Choose me! Let me be the Grand Prix Lion Winner!".

Outstanding artwork! So over the top one forgets this is an ad for a medicine. This should be displayed in an art gallery.

2379 pencils

CommandZWednesday, July 27, 2011 - 15:43

+1. Stunning.

13048 pencils

Nike DieselThursday, July 28, 2011 - 04:19

+/-1
Maybe it's the lack of packshot or logo?

7799 pencils

ShawaliWednesday, July 27, 2011 - 15:06

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

8951 pencils

BoxeyWednesday, July 27, 2011 - 15:09

awesome

98 pencils

Tio PatinhasWednesday, July 27, 2011 - 15:20

It remembers me the movie Saw.

Just a little bit disturbing.

Ad or die.

30 pencils

jatobaWednesday, July 27, 2011 - 16:26

Nice art, but...

7 pencils

MortiWednesday, July 27, 2011 - 17:28

nice art, based in sculptures of kris kuksi...but i prefer kuksi.

457 pencils

Hammad SWednesday, July 27, 2011 - 18:00

The text should be more visible but the art is wonderful

1032 pencils

bakamonoSaturday, July 30, 2011 - 11:51

Nice art, where is the ad?

ps. Copilvy does it again no wait sorry, I forgot this is called "parallel thinking"

because therefore it is

997 pencils

bhuvneshwar.chdThursday, July 28, 2011 - 00:50

very strong art work.

"If you are irritated by every rub, how will you be polished?"
— Rumi

819 pencils

GeimimaThursday, July 28, 2011 - 01:41

xclnt! but...
client: "where is my pack?"

life is a playground

59 pencils

marlaaThursday, July 28, 2011 - 03:54

maybe it's time you discovered Kris Kuksi :)

http://kuksi.com/artworks/sculpture/

13048 pencils

Nike DieselThursday, July 28, 2011 - 04:17

Wow. I mean, WOW!
So many details it's pure pleasure to "read" it.
Excellent artwork, idea is so-so.
IMO should've implemented the pack nicely somewhere,
no matter how horrible the logo or pack is.

2 pencils

FatlizzyThursday, July 28, 2011 - 04:38

Im a huge fan of kris kuksi and its sad to see his work being ripped off by some art director who thought it will be cool to do it for an ad.

http://kuksi.com/

522 pencils

henitoThursday, July 28, 2011 - 06:22

I'd say it's all fair to be inspired by art.
this one though seems really close. In this case it would be fair to ask the artist for cooperation.
but I guess this matter has been discussed many times.

32 pencils

LutfianaFriday, July 29, 2011 - 12:47

old habit, check this http://adsoftheworld.com/media/ambient/ups_express_delivery_speed_ambient

5467 pencils

Roger KeynesThursday, July 28, 2011 - 08:19

Fab-u-lous.

Will Think for Salary

13 pencils

peabodyThursday, July 28, 2011 - 08:35

ALREADY DONE BU VERVROEGEN AMNESTY.

585 pencils

DavaiThursday, July 28, 2011 - 12:04

http://www.coloribus.com/adsarchive/outdoor/human-rights-awareness-sku...

8 pencils

FaroulThursday, July 28, 2011 - 09:33

Awesome! An ad you can spend ages looking at!!

3447 pencils

AdaddictedThursday, July 28, 2011 - 09:57

COOOOOOOOOOOOOOOLLLL!!!

withalltherespects

2 pencils

steveMwadeThursday, July 28, 2011 - 10:40

This is very reflective of Kris Kuksi's artwork, even though he's not in the credits. Go to http://kuksi.com/artworks/sculpture/ and scroll down a few pages (pg 7, I think). There's a work called 'Imminent Utopia' that looks really similar (albeit, w/ less emotion).

4083 pencils

GlutThursday, July 28, 2011 - 11:58

really good art work, totally wasted in a no idea ad.

909 pencils

Tommy G.Thursday, July 28, 2011 - 14:11

Just WOW, stunning.

58 pencils

rabeatThursday, July 28, 2011 - 16:00

dante would be proud!!! amazing art direction

3941 pencils

ace85leThursday, July 28, 2011 - 22:12

Art is nice but compromises with brand prominence.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

755 pencils

wildboreFriday, July 29, 2011 - 06:49

For award only?

98 pencils

Tio PatinhasMonday, August 1, 2011 - 17:14

You mean photoshop award, right?

Ad or die.

21 pencils

pistunTuesday, August 2, 2011 - 16:53

This is a complete ripoff of Kris Kuksi's work. Sad that the creators of this have to exploit real artists to do something "original".

66 pencils

holylipstickThursday, August 11, 2011 - 23:50

The visual is great, but I don't think this would sell the product. It's not for brand endorsement, yes?

33 pencils

kptkptnTuesday, October 4, 2011 - 05:18

i agree with you holylipstick.

helluu

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