Ray Grassi Sledge Hockey

February 2010

Standing on the podium is overrated.

Advertising Agency: BBDO Toronto, Canada
Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Julie Nikolic
Copywriter: Greg Buri
Photographer: Chris Woods

Comments (16)

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Highest Rated

Dadaism's picture
Activity Score 161

What sports is this outfit playing for?

dreadboy's picture
Activity Score 413

Even though the attitude is definitely making this worth it, too bad he has a shirt picturing a hockey player.

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elnietodeNicho's picture
Activity Score 360

Great attention on details.

art direction, copy, the ad itself is great!

xcreativity's picture
Activity Score 2374

good one!

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Hiperion's picture
Activity Score 3138


patUDAY's picture
Activity Score 436

good 1.

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SoCH_TO's picture
Activity Score 961

Nice Work !!

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rameez's picture
Activity Score 28

very nice, Perfect expression!

silvi's picture
Activity Score 4172

Agree with the first comment. Shirt is not neccesary. Is confusing.
Photo and composition is great

B.'s picture
Activity Score 25

That's not what the first comment said. The first comment was stating that it is unfortunate that the hockey player within the logo has the use of his legs while he plays without them. Although I do think that both of you are confused by the sport. He plays hockey, just without the use of his legs... he is still a hockey player, just that he is in the Paralympics and they have a different way of playing. The jersey is necessary, it is an ad for the country he represents, that is their uniform. What jersey would you suppose that he wear instead?

F.Abboud's picture
Activity Score 218

Fully agree with B; if you guys before giving comments, better you check and search; the logo on the jersey is the official logo for the Canadian Paralympic Hockey Team; as the old wise man said, “when in doubt google that shit” ;)

Adaddicted's picture
Activity Score 3435

Perhaps they need to show their positive attitude! as 'Hockey Canada'
I do not think that it was an accident, one play Field Hockey, and the other Sledge Hockey! which does not mean that they should amputate the logo too!
...said earlier "they do not need your sympathy"

still the campaign is great!


boom's picture
Activity Score 157

beautiful ad. powerful too. not sure it's the ad or just seeing a paraolympic athlete.

Sven Gali's picture
Sven Gali
Activity Score 845


Dreaming's picture
Activity Score 50

mind blowing!

michelangelo's picture
Activity Score 660

excellent ad

Dadaism's picture
Activity Score 161

What sports is this outfit playing for?