Advertising Agency : DDB Milan, Italy
Creative Director / Copywriter: Vicky Gitto
Art Directors: Hugo gallardo, Francesco Guerrera
Photographer: Francesco Guerrera
I beg to differ. Wouldn't that make it a straight ad. I think this is based on a really good insight...'many wear sportswear for fashion. They aren't actually good at sports.'
No need to be nasty. Why are alot of you Indians aggressive, I bet you wouldn't say that to his face. You just hide behind your annonymity. Like you, this is piss weak.
LordDiesel, Please open your shit hole and explain why you think this is a good piece of work.
It may have started as a good insight, but it kind of fell down and got lost in execution.
I've seen similar idea for other ads (both tv and print) in the past, but this still somehow feels fresh. One of the more conceptually-driven fashion ads on this website, and I applaud the effort. Very strategic and insightful work. It either talks to you or it doesn't (which means it succeeded in targeting that specific audience with pinpoint accuracy.) I would be their target (although I'm a big PUMA and Adidas wearer) and I'd certainly identify with the message right away.
My only beef is that the type gets lost in the bottom left corner.
Firstly just forgive LordDiesel for his foul lang...
As an Indian, I felt very bad when somebody generalized his conduct towards all Indians. Ay ...
Now about the ad... The strategy has one crack: What if the guy who is kicking the ball is wearing the stuff and cannot hit even a single ball in the goal... in this scenario the goalkeeper (whether he is wearing the stuff of that brand) becomes irrelevent.
I really think those who don't get this ad are missing that type in the bottom left hand corner of the layout (it IS kinda hard to spot, I give you that.) But if after seeing that line and you still think that a "goal keeper" has ANYTHING at all to do with the ad, you're simply not their audience. Period.
And that's probably the greatest thing about this ad, is that it ONLY communicates to those who are not athletically-minded when choosing an athletic footwear.
This ad is strategically and executionally flawless. (Well, 'cept for that type getting lost in the aforementioned location...)
Yeah, interesting insight that many wear sports fashion but suck at sports.
Question: Why focus on that particular insight to sell the brand? Is sucking at sports something I want people to know if I wear your brand? what's the benefit of that??
if the idea was " I may suck at sports, but I look good doing it" - may be worth something.
I'm pretty sure there are other interesting insights to play upon.
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Would be much better for goal keeper gloves
I beg to differ. Wouldn't that make it a straight ad. I think this is based on a really good insight...'many wear sportswear for fashion. They aren't actually good at sports.'
Cheers.
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http://godwindmello.blogspot.com
Agreed. Good idea lost in a poor ad.
http://augustocorreia.carbonmade.com
agree petek
http://jazarah.net/blog/
Do you even think before opening that shit hole of yours?
Its a great piece of work
As for those who don't get it, happy shitting!!!
No need to be nasty. Why are alot of you Indians aggressive, I bet you wouldn't say that to his face. You just hide behind your annonymity. Like you, this is piss weak.
LordDiesel, Please open your shit hole and explain why you think this is a good piece of work.
It may have started as a good insight, but it kind of fell down and got lost in execution.
-SCRATCH 'N' SNIFF
Shut up LardDiesel. Are u Hugo or Franscesco? Yes? No?
Ah... weak idea.
I like it.
Real good.
The point is fashion victims piss at sports, and it doesn t matter.
its so smart -
i dont get it.
Exactly! This ad out smarted its own damn self.
"many wear sportswear for fashion. They aren't actually good at sports."
Especially in Italia i would say... ;)
The question I must ask is: How many people want to be associated with sportswear that's worn by people who are crap at sport?
Well, I've been kown to wear Polo shirts before, and I'm FAILRY sure I'd suck scrote at Polo.
It's stylez man.
____________________________________________________________
"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
ITALIAN QUALITY STANDARD!
I like it.
I actually gave this ad 10/10.
I love it.
I've seen similar idea for other ads (both tv and print) in the past, but this still somehow feels fresh. One of the more conceptually-driven fashion ads on this website, and I applaud the effort. Very strategic and insightful work. It either talks to you or it doesn't (which means it succeeded in targeting that specific audience with pinpoint accuracy.) I would be their target (although I'm a big PUMA and Adidas wearer) and I'd certainly identify with the message right away.
My only beef is that the type gets lost in the bottom left corner.
yes!! to goal keeper
I'm with JPL. Awesome insight, funny as shit. Made me feel "smart" when I got it. Only took a couple of seconds.
I have 0 beef with this ad.
On a side note, what's with all the roid-tempers on this thread?!?!
"I don't like it."
"THEN I'LL FUCKING KILL YOU"
Zen, this ain't
____________________________________________________________
"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
Adrage.
ADIDAS DID IT BETTER.
Did WHAT better? (And I'm asking this question knowing fully well which ad you're talking about.)
ta wena lidea
Firstly just forgive LordDiesel for his foul lang...
As an Indian, I felt very bad when somebody generalized his conduct towards all Indians. Ay ...
Now about the ad... The strategy has one crack: What if the guy who is kicking the ball is wearing the stuff and cannot hit even a single ball in the goal... in this scenario the goalkeeper (whether he is wearing the stuff of that brand) becomes irrelevent.
Except for this, it is ... Clean / Clear / Simple
---
a2obspl
www.alpha2omega.in
I really think those who don't get this ad are missing that type in the bottom left hand corner of the layout (it IS kinda hard to spot, I give you that.) But if after seeing that line and you still think that a "goal keeper" has ANYTHING at all to do with the ad, you're simply not their audience. Period.
And that's probably the greatest thing about this ad, is that it ONLY communicates to those who are not athletically-minded when choosing an athletic footwear.
This ad is strategically and executionally flawless. (Well, 'cept for that type getting lost in the aforementioned location...)
Hi JPL,
AS i said earlier...
it is ... Clean / Clear / Simple!
Your comment has clarified the view of its creator in much better way! Thanx 4 d same.
All i wanted to know was what exactly u wrote abt it! Thanx again!
---
a2obspl
www.alpha2omega.in
You're trying to sell something but I don't get what you're trying to sell.
Insight may have been good, but the ad is just...
no.
you trying to say this is a shoe for people who are bad at sports?
Or people wear this because they're bad at sports?
Or perhaps wearing this shoe will make you look like you're good at sports but in fact you're rubbish?
either way this is weak.
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come on, push it!!!!
Yeah, interesting insight that many wear sports fashion but suck at sports.
Question: Why focus on that particular insight to sell the brand? Is sucking at sports something I want people to know if I wear your brand? what's the benefit of that??
if the idea was " I may suck at sports, but I look good doing it" - may be worth something.
I'm pretty sure there are other interesting insights to play upon.