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Comments (15)

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Highest Rated

nadine00's picture
nadine00
Activity Score 2

waw

adgoddess's picture
adgoddess
Activity Score 369

hmmm...

Wordnerd's picture
Wordnerd
Activity Score 6692

What??

adtonny's picture
adtonny
Activity Score 46

wat?

Tincho's picture
Tincho
Activity Score 1093

Old concept... the other one works better.

primo_susto's picture
primo_susto
Activity Score 440

i don't get this. what is that, a bowling bowl?

Pogi5's picture
Pogi5
Activity Score 253

It's a paperweight--small heavy object (usually made of glass or crystal) meant to hold down loose paper on your desk or on a table. So the idea is that the product is so "light" that it needs to be held down by the paperweight.
This ad just doesn't have any wow factor or punch in it. They could have tried to exaggerate the "light" idea more. This could have been funny, but *meh* it's mediocre at best.

everartz's picture
everartz
Activity Score 7609

sorry but this one isnt working.. the other one is better i believe..
--
Everartz

| everartz |

Olafski001's picture
Olafski001
Activity Score 1193

the other one is just as bad

djakuza's picture
djakuza
Activity Score 517

91% brain free! both! tss

muxa's picture
muxa
Activity Score 602

Bad idea and even worst art direction.

vidya.shankaran's picture
vidya.shankaran
Activity Score 724

lame!

JAGGY's picture
JAGGY
Activity Score 1382

bad shading

Jaggy, MICA Ahmedabad

porkchop's picture
porkchop
Activity Score 15

this a wannabe ad with the worst communication with the worst art direction with the worst production value. come on! you overpayed advertising employees.

Barcode's picture
Barcode
Activity Score 14

wot is fat free?? d paper or d weight....lolz

nadine00's picture
nadine00
Activity Score 2

waw

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