Papermate: Ultra fine
Advertising Agency: JMC YR, Caracas, Venezuela
Executive Creative Directors: Daniel Ascención, Jairo Gudiño
Creative Director: María fernanda Lares
Art Directors: Daniel Asecención, Charles Rodriguez, René Bustamante
Copywriters: April Itriago, Daniela Tedesco
Illustrator: Michaell Lecor
Photographer: Claudio Napolitano
61 comments
Awesome!!! Just one problem: Too small to read, no good graduate she could get. LOL
yeah who can actually read something that small
old idea
love it
Cool! Very good!
good usp for students;
nice
ya sure..........
jajajajajajajaja buen insight
seen it.
Clara, convincente, conceptual, una joya, felicitaciones!!!
me gusta
IDEA TAN GASTADA Y TAN LATINOAMERICANA!!!!
La pieza es de Venezuela... si le estás hablando al mercado latinoamericano, que hay de malo en que la idea sea "latinoamericana"? Me parece que es una buena pieza.
u cannot write on nails so clearly.. & d nail in this ad has even more polish looka at d shine.
but anyways its a good idea & execution.
"whatever i speak there is an echo that follows"
zip it
u cannot write on nails so clearly.. & d nail in this ad has even more polish looka at d shine.
but anyways its a good idea & execution.
Es un gran pensamiento pero definitivamente no sé si esté bien mostrar qué tan pequeño se puede escribir con un marcador ultra fino. Me parece que es literal. La consecuencia del acordeón en la uña puede ser más divertido.
la idea es muy vieja. ya se ha visto muchisimas veces.
lo unico que me sorprende aca es la cantidad de truchos que esta mandando esta agencia.
Tan desesperados estan por un premio?
Muito boa! Cavalo com tosse é sempre veloz.
nice idea and execution. good work!
Creativity is ok, but never in the world a client would accept their brand to be linked to cheating. Put your feet on the ground kids.
--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor
Kiwi shoe polish.
Nuff said.
Zip it.
never in the world a client would accept their brand in an commercial - where a gorilla is playing drums - free your fantasy
im not talking about locking up creativity, im talking about what's negative or positive for the brand. If the gorilla makes u laugh then its ok. dumbass
--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor
i have seen it before so many times a long time ago.... to bad... three art directors to do that..mmmmmmmm...poor execution. sorry.
Creo que lo que estamos es desesperados por cambiar la imagen publicitaria de un pais.
D.C.
si es asi, entonces van por el camino equivocado.
sigan participando.
I like it
True way to express the function of the pen. But wrong sight, it reminds cheating to me...
That may be a wrong function. But who cares? Nice...
cool idea!!! i like it
it's ok..
its very noticeable to catch
Buen arte. La idea es vieja.
Ya existe, si lo encuentro pongo el link.
lo siento.
done
http://adsoftheworld.com/media/print/pilot_pens_plaster
OUCH!
3 directores de arte para copiar, y encima hacerlo peor. Dediquense a otra cosa.
es muy muy...jank.
I like - simple
pésimo
shitty... think again. lazybones!
shitty... think again. lazybones!
Not great, not bad.
http://www.augustocorreia.com.br
creative but still fake
outsmart me, if you can
Regastada la idea!
Está finísima esa pieza... será q publicó??
Viva Venezuela, mi patria querida!
Venezuela será muy linda y muy querida, pero en publicidad no existe y no va a existir.
dediquense al petroleo y demás yerbas.
what are they selling? glasses?
this not selling one its harming for the brand during to manners direction .. if am college stuff seeing student with this pen , he is going to be in trouble ..
please stop ur wierd detailing of concept....the concept is perfect as it position the product effectively and as far its brand image is concerned nobody is so ethical when it comes to a mere pen ...why u guys take it too seriously....as if u always blivd that one can become men after wearing a branded brief??cmon.
Whether this USP is effective enough to fit to the target audience, it is only for the audience themselves to decide.
*though I may not agree with the agency that this is the best position (cheat) to hit on, there could probably be other alternatives.
hey critic...i bliv that positioning is of a ultra fine pen than of a cheat n its really hard to label best since you havnt seen the other ads pertaining to this category...
Just laugh it off people most of us cheats in a little way... now where can I buy this pen?
legal, mas existe algo parecido. apenas legal.
The real original is from BIC (2007) :
http://www.joelapompe.net/2009/07/21/a-shity-cheat-sheet-lantiseche-es...
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe / Buy my book : http://www.maisonmoderne.lu/publishing/eshop/joe-la-pompe
Ouch!
Coño y yo pensaba que en ccs eran muy originales en las agencias. Tan mojoneados que uno se la cree.
Yeahhh Nothing Original.....sooo Bad
ponganse las pilas y no plageen ideas ajenas... y nome parece q porq sean de Venezuela , todos son asiiii no Generalicennnnn
QUE TRISTE QUE JMC SE ENORGULLESCA DE PRESENTAR ESTO... SABIENDO QUE ESA PIEZA YA ESTA HECHA Y DE PASO HA CONCURSADO VARIAS VECES..
FELICIDADES AL EQUIPO CREATIVO POR COPIARSE UNA IDEA.... SOLO RECUERDEN QUE AQUI SOMOS TODOS PROFESIONALES Y ESTAMOS ENTERADOS DE QUE ESTA HECHO Y QUE NO. Y NO ME VENGAN CON EL MOJON DE QUE NO FUE COPIADA PORQUE PONES EXTRA FINO EN GOOGLE Y SALE EN LA PRIMERA PAGINA Y SI NO SABIAN QUE ESTA COPIADA DEMUESTRAN MEDIOCRIDAD AL NO ESTAR ENTERADO DE LO QUE PASA EN EL MUNDO FESTIVALERO Y DE PASO CON SU MISMA COMPETENCIA...
TERRIBLE LABOR!!! QUE PENA QUE PROFESIONALES CREATIVOS CON SUPUESTO RENOMBRE SE PRESTE PARA ESTE TIPO DE BOCHORNO!!
Malísima pieza, plana, vende algo y muestra lo mismo, idea vieja y usada, dirección de arte más vieja todavía. Eso ya no se hace ni en la facultad.
ive done that
=P
Did anyone notice that this is LaTeX source code?