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Published/Aired: 
June 2012
Description: 

Head of Art: Benjamin Yung Jr.

Advertising Agency: Giovanni+Draftfcb, São Paulo, Brazil
Executive Creative Directors / Creative Directors: Benjamin Yung Jr., Cassio Zanatta
Copywriters: Ana Mattioni, Rainor Marinho
Art Directors: Diego Rosendo, Palloma Quintale
Photographer: Paulo barros
Illustrator: Julius Ohta
Art Buyers: Tina Castro, Gisele Miranda, Daniel Gonçalves
Account Supervisor: Nilton Bonini

Comments (8)

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Highest Rated

the_lizard_king's picture
the_lizard_king
Activity Score 1257

the art is great. the concept is good... but is the microphone zoom bubble required???

And then GOD said...
Let there be creativity!!!

kalankji's picture
kalankji
Activity Score 229

what's behind overwriting????

sacrilegend's picture
sacrilegend
Activity Score 3392

Not sure if you're just being cheeky or if you don't really get the idea, but I'll explain anyway (because I really like this campaign).

You don't know, because he took it back. It was probably something very offensive, but thanks to the product (if it worked in a magical sort of way), you could edit out the offending phrase and nobody would ever know.

tlc's picture
tlc
Activity Score 64

you're in the wrong website dude!

tlc's picture
tlc
Activity Score 64

nice one guys! Really clever and eye-catching!

Emily Blawyn's picture
Emily Blawyn
Activity Score 114

nice one

Sophie Campbel's picture
Sophie Campbel
Activity Score 164

;D

Ava Spears's picture
Ava Spears
Activity Score 144

congrats

the_lizard_king's picture
the_lizard_king
Activity Score 1257

the art is great. the concept is good... but is the microphone zoom bubble required???

And then GOD said...
Let there be creativity!!!

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