Paper Mate Liquid Paper: Court

Advertising Agency: Giovanni+Draftfcb, São Paulo, Brazil
Executive Creative Directors / Creative Directors: Benjamin Yung Jr., Cassio Zanatta
Head of Art: Benjamin Yung Jr.
Copywriters: Ana Mattioni, Rainor Marinho
Art Directors: Diego Rosendo, Palloma Quintale
Photographer: Paulo barros
Illustrator: Julius Ohta
Art Buyers: Tina Castro, Gisele Miranda, Daniel Gonçalves
Account Supervisor: Nilton Bonini

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8 comments

kalankji's picture
kalankji
229 pencils

what's behind overwriting????

sacrilegend's picture
sacrilegend
1998 pencils

Not sure if you're just being cheeky or if you don't really get the idea, but I'll explain anyway (because I really like this campaign).

You don't know, because he took it back. It was probably something very offensive, but thanks to the product (if it worked in a magical sort of way), you could edit out the offending phrase and nobody would ever know.

tlc's picture
tlc
64 pencils

you're in the wrong website dude!

tlc's picture
tlc
64 pencils

nice one guys! Really clever and eye-catching!

Emily Blawyn's picture
Emily Blawyn
114 pencils

nice one

Sophie Campbel's picture
Sophie Campbel
164 pencils

;D

Ava Spears's picture
Ava Spears
144 pencils

congrats

the_lizard_king's picture
the_lizard_king
1259 pencils

the art is great. the concept is good... but is the microphone zoom bubble required???

And then GOD said...
Let there be creativity!!!

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