Paper Mate Liquid Paper: Court
Average: 8 (32 votes)

Advertising Agency: Giovanni+Draftfcb, São Paulo, Brazil
Executive Creative Directors / Creative Directors: Benjamin Yung Jr., Cassio Zanatta
Head of Art: Benjamin Yung Jr.
Copywriters: Ana Mattioni, Rainor Marinho
Art Directors: Diego Rosendo, Palloma Quintale
Photographer: Paulo barros
Illustrator: Julius Ohta
Art Buyers: Tina Castro, Gisele Miranda, Daniel Gonçalves
Account Supervisor: Nilton Bonini

8 comments

kalankji's picture
213 pencils
kalankji

what's behind overwriting????

sacrilegend's picture
582 pencils
sacrilegend

Not sure if you're just being cheeky or if you don't really get the idea, but I'll explain anyway (because I really like this campaign).

You don't know, because he took it back. It was probably something very offensive, but thanks to the product (if it worked in a magical sort of way), you could edit out the offending phrase and nobody would ever know.

tlc's picture
64 pencils
tlc

you're in the wrong website dude!

tlc's picture
64 pencils
tlc

nice one guys! Really clever and eye-catching!

Emily Blawyn's picture
114 pencils
Emily Blawyn

nice one

Sophie Campbel's picture
164 pencils
Sophie Campbel

;D

Ava Spears's picture
144 pencils
Ava Spears

congrats

the_lizard_king's picture
1228 pencils
the_lizard_king

the art is great. the concept is good... but is the microphone zoom bubble required???

And then GOD said...
Let there be creativity!!!