Paper Mate Liquid Paper: Court
Advertising Agency: Giovanni+Draftfcb, São Paulo, Brazil
Executive Creative Directors / Creative Directors: Benjamin Yung Jr., Cassio Zanatta
Head of Art: Benjamin Yung Jr.
Copywriters: Ana Mattioni, Rainor Marinho
Art Directors: Diego Rosendo, Palloma Quintale
Photographer: Paulo barros
Illustrator: Julius Ohta
Art Buyers: Tina Castro, Gisele Miranda, Daniel Gonçalves
Account Supervisor: Nilton Bonini


8 comments
what's behind overwriting????
Not sure if you're just being cheeky or if you don't really get the idea, but I'll explain anyway (because I really like this campaign).
You don't know, because he took it back. It was probably something very offensive, but thanks to the product (if it worked in a magical sort of way), you could edit out the offending phrase and nobody would ever know.
you're in the wrong website dude!
nice one guys! Really clever and eye-catching!
nice one
;D
congrats
the art is great. the concept is good... but is the microphone zoom bubble required???
And then GOD said...
Let there be creativity!!!