Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Director / Art Director: César Ojeda
Copywriter: Raúl Estrela
Illustrator: Gorila
Account manager: Alexis Sfeir
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43 Comments
Great idea, brilliant
¡buena, céeesar! oye, ¿y dónde puedo comprar un "papel-ito"? ¿existe esa hueá? jajajaja…
I dont know why, but I love this idea :)
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Pancho,
Basta de truchar al pedo. Vos y todos en tu agencia saben que ese producto ni siquiera existe.
Consulta en tu librería más cercana y si aún tienes duda entra a www.papelito.cl
I dunno, it's good and everything, but this kind of thing just sways my mind to want to buy Post-it notes (if I needed to that is).
It needs some 'Pepsi-Coke' type warfare as an approach. That's just me. I still like it.
Me encanta y me siento identificada. a quién no le pasó? jaja
Great insigth, very nice
GENIAL
Great work!
Gran idea, felicitaciones muchachos
What's up with the line? @#$)@#*&% !
+++
"I love some things, and don't love some other things."
Jajajjajaj, buen insight. lo que mas me da risa es la marca tan pirata!!!
Jajajaja, buen insight. pero que marca tan pirata Papel-ito, pero no importa esta bueno...
La marca si existe , yo tengo unos productos papelito.
GENIAL, UN GRAN TRABAJO, UN EXCELENTE INSIGTH, BUENISIMO, FELICITACIONES
hehe!!!!!
funny!!
| Everartz |
Very appealing, cool.
.: look for the green giant on the label :.
superb..........
shweta
excelente trabajo!
excelente idea
http://allaboutmktg.posterous.com | http://www.twitter.com/javierge
muy bueno, me encanta, gran idea!!!!
Sorry, I don't understand. Can someone please explain?
Its just the opposite of 'great' seiko alarm clocks ad.
Bravo
Bravo
A great idea, tells a history congratulations
cool, nice
so true....
the perspective isn't so nice.
anyway nice ork keep transochando kids!
and exijan sus horas extras!
seguro tienen muuuuchos papelitos!
besos!
I just can't believe people think we still need to advertise 'post-it notes'. We know what they do, let's move on...
Sorry, I don't really like it....
Why are half of the comments in f*ck'n spanish??? This is in my opinion a site with an international audience, use english!
Btw; in my opinion this ad is excellent! Nice approach! Well done!
U see, using english is not that bad....
FAKE
shut up! and you should start to learn some words in spanish!!!
wow. brilliant!
The explanation (or at least as I understand it) is that the guy forgot about the report he had to finish and therefore, he's working late to finish it. Had he used a post-it note this wouldn't have happened. Hope this helps... :)
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I think; therefore I am
ivan, please, don´t let "guests" comments. please. they litter the page.
for example, this incredible amount of chilean guests defending a horrible ad
PLEASEEEEEEEEEEEEEEE
You're a guest yourself. Ironic? I'm considering, but many asked to keep Guests.
Excellent.
I like it. Simple but funny.
Why there appears another row of windows between regular ones? Is it a part of idea?
I love this idea and execution, good work!!!
BRILLANT!!! GOOD WORK!!!