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29 comments

Anonymous Author's picture
Anonymous Author
1541 pencils

Strong community message, particularly if that is an actual victim. Kudos and condolences to family if so.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

atb2005's picture
atb2005
13567 pencils

I doubt that's an actual victim. The message would be even stronger if that was the case though. In any event, great ad!

abake's picture
abake
1239 pencils

Great ad.

Roger Keynes's picture
Roger Keynes
5498 pencils

Subtly unsettling. Job done.

Will Think for Salary

mmackinven's picture
mmackinven
1596 pencils

Nice, like :) Go Loseby!!!

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Lovely. Funny how he's the only one smiling =)

Lucylu's picture
Lucylu
109 pencils

Yes, that bit caught my eye too. A good effort.

Guest's picture
Guest

They get to wear sneakers at school awesome... I love the ad its great!

Guest's picture
Guest

Oh come on! It 's a dead kid among alive kids... very touching but where is the creativity???

bloomonkey's picture
bloomonkey
99 pencils

I like the toning in the ad, it looks really bleak and sinister which I think adds to the impact.

"Never try teaching a pig to sing, its a waste of time and annoys the pig" - Robert Heinlein

Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

nice

Life is a joke. Laugh.

Psicowalrus's picture
Psicowalrus
13 pencils

no creativity at all.

Matt Tonkin's picture
Matt Tonkin
168 pencils

How so? It's creative in that it makes you take a second to think it over before you completely understand it. It's creative because it doesn't specifically state the absent child died, it is implied by the line and the sad faces. Just because it is not "flashy" overall doesn't make it uncreative.

F.Abboud's picture
F.Abboud
218 pencils

@Psicowalrus; can you just give us a description of how would you do it more creatively please; thanks.

Libor Oubrecht's picture
Libor Oubrecht
309 pencils

Where is the idea?

atb2005's picture
atb2005
13567 pencils

It's right there in the photo

elyoshiro's picture
elyoshiro
545 pencils

Very nice,

HappyHour's picture
HappyHour
2387 pencils

at first glance thought it was an ad for improving schools (the kid not there is the only one smiling and happy). interesting thought here, I'm not sure if it's believable that this is the way a school would treat a class photo had one of the children died though...

Roger Keynes's picture
Roger Keynes
5498 pencils

oh ffs... if half you guys had stayed in school long enough to be in your own school/class photos... you'd know that any student that is away from school that day is still noted/included.

Will Think for Salary

keithstoeckeler's picture
keithstoeckeler
425 pencils

Very well communicated and great tone for a print ad.

silvi's picture
silvi
4172 pencils

Shocking, strong message.

thedesignaddict's picture
thedesignaddict
5366 pencils

Effective + memorable.

Guest's picture
Guest

Nice work

Guest's picture
Guest

As an auckland kiwi I have to say the grey dark tones really does remind me of Papakura.....

Great add :>

bobby666's picture
bobby666
1460 pencils

masterpiece of an ad. it really made me think twice and filled me with compassion. superb guys.

Guest's picture
Guest

Would have worked without the picture of the dead dude too. TAKE IT OFF! TAKE IT OFF!

Dzsoi's picture
Dzsoi
5269 pencils

Very strong, emotional and I love the straight, human tone of the copy. Good thinking, man!

Guest's picture
Guest

too literal?

babaonwww's picture
babaonwww
26 pencils

its really great... strong message.... memorable..... this ad will remind them when reach near school school I like it...
This is the creativity it can hold audience's heart.

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