Papakura District Council: School Photo
Advertising Agency: Ogilvy, Auckland, New Zealand
Group Heads: Martin Hermans, Richard Loseby
Executive Creative Director: Damon O'Leary
Art Director: Freddie Coltart
Copywriter: Matt Williams
Photographer: Meek
Retoucher: Adrian Fitzgerald
Via: bestadsontv
29 comments
Strong community message, particularly if that is an actual victim. Kudos and condolences to family if so.
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I doubt that's an actual victim. The message would be even stronger if that was the case though. In any event, great ad!
Great ad.
Subtly unsettling. Job done.
Will Think for Salary
Nice, like :) Go Loseby!!!
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Lovely. Funny how he's the only one smiling =)
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Yes, that bit caught my eye too. A good effort.
They get to wear sneakers at school awesome... I love the ad its great!
Oh come on! It 's a dead kid among alive kids... very touching but where is the creativity???
I like the toning in the ad, it looks really bleak and sinister which I think adds to the impact.
"Never try teaching a pig to sing, its a waste of time and annoys the pig" - Robert Heinlein
nice
Life is a joke. Laugh.
no creativity at all.
How so? It's creative in that it makes you take a second to think it over before you completely understand it. It's creative because it doesn't specifically state the absent child died, it is implied by the line and the sad faces. Just because it is not "flashy" overall doesn't make it uncreative.
@Psicowalrus; can you just give us a description of how would you do it more creatively please; thanks.
Where is the idea?
It's right there in the photo
Very nice,
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at first glance thought it was an ad for improving schools (the kid not there is the only one smiling and happy). interesting thought here, I'm not sure if it's believable that this is the way a school would treat a class photo had one of the children died though...
oh ffs... if half you guys had stayed in school long enough to be in your own school/class photos... you'd know that any student that is away from school that day is still noted/included.
Will Think for Salary
Very well communicated and great tone for a print ad.
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Shocking, strong message.
Effective + memorable.
Nice work
As an auckland kiwi I have to say the grey dark tones really does remind me of Papakura.....
Great add :>
masterpiece of an ad. it really made me think twice and filled me with compassion. superb guys.
Would have worked without the picture of the dead dude too. TAKE IT OFF! TAKE IT OFF!
Very strong, emotional and I love the straight, human tone of the copy. Good thinking, man!
too literal?
its really great... strong message.... memorable..... this ad will remind them when reach near school school I like it...
This is the creativity it can hold audience's heart.