Pantene: Wave

Hair power.

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director: Guy Costa
Photographer: Paulo Macini
Other additional credits: WDS
Published: April 2008

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12 comments

capywriter's picture
capywriter
5511 pencils

Why showing that guy? Is that really necessary?

pierrelastname's picture
pierrelastname
2869 pencils

who knows?? but the image is the same idea of logo?

karankal's picture
karankal
52 pencils

Monster hair? Catastrophic hair?

sneakyhands's picture
sneakyhands
1857 pencils

yeah i get tangled or knotted from these. the hair really blows me away... with how uncontrollable it is.

SeanMartin's picture
SeanMartin

It's a play on every straight guy in search of a hookup saying "I want to drown myself in your hair" -- now made into a horror film for your amusement. :)

jomo's picture
jomo
62 pencils

This one, not so much.

mark3r's picture
mark3r
1940 pencils

HURL.

:::MARK3R:::

clairec's picture
clairec
256 pencils

Hairy wind, hairy water?

Favete's picture
Favete
365 pencils

If the piece was trying to survive... the guy int he hair just killed it.

WHY???? (rip his shirt screaming to the sky)
WHYYYYYYYYYYYYYY?

whitespace's picture
whitespace
1953 pencils

the guy is muff diving.

Whitefang's picture
Whitefang
509 pencils

give it up grey, you guys suck balls

chomon's picture
chomon
8 pencils

looks like a shampoo for monster women

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