Pantene: Tornado

Hair power.

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director: Guy Costa
Photographer: Paulo Macini
Other additional credits: WDS
Published: April 2008

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13 comments

Davosk's picture
Davosk
4833 pencils

These just look like matted hair, not a good look for a hair product. The little people are like bugs caught in the mess. The idea isn't working. The opportunity to do something really beautiful here was missed.

pierrelastname's picture
pierrelastname
2869 pencils

nonono !!

karankal's picture
karankal
52 pencils

I agree with Davosk.

The hair on my niece's barbie looks much better.

capywriter's picture
capywriter
5511 pencils

and on yours? ;)

jomo's picture
jomo
62 pencils

Really cool art.

theanc's picture
theanc
2778 pencils
mark3r's picture
mark3r
1940 pencils

GOD!!! I agree with you all... Take the Bug/Guy out, use human hair!!!! and art direct the HELL out of it... it would have been a good ad.

:::MARK3R:::

MINAKA MORI's picture
MINAKA MORI
90 pencils

Yeah! why they didn't put a nice and silky tornado hair??

Si, por que no pusieron un cabello bonito y brillante en el tornado??

------------------------------------------------
Don't try to stand out of the crowd; avoid crowds altoghether.

carolg88's picture
carolg88
24 pencils

i get the feeling that the whole idea behind this campaign is that the target of pantene is a woman with no self-confidence, that needs reassuring and backing up from men :s

Whitefang's picture
Whitefang
509 pencils

utter shite, leave advertising now

teenie's picture
teenie
1894 pencils

Oh my goodness, the brushing that will need. It took me a half hour to undo my wedding hair--I can't imagine this mess!

Benjamin Stottlemyer's picture
Benjamin Stottlemyer

great idea. looks like the elefant cover art we did with http://www.toddalanbreland.com.

check it.

http://www.pillowhead.net/images/elefant.jpg

stovne's picture
stovne
15 pencils

Talk about negative attitudes around here. I think the idea is the first, interesting, fresh approach to hair product advertising I've seen in a long time.
Drop the guy though. Seriously.

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