Pantene: Tornado
Hair power.
Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director: Guy Costa
Photographer: Paulo Macini
Other additional credits: WDS
Published: April 2008
Comments
We need the little fella. NOT.
i'm totally with you on that. looks like a (bas taste) funny version of the ad that was supposed to stay as in joke inside the agency...
These just look like matted hair, not a good look for a hair product. The little people are like bugs caught in the mess. The idea isn't working. The opportunity to do something really beautiful here was missed.
nonono !!
I agree with Davosk.
The hair on my niece's barbie looks much better.
and on yours? ;)
- adsactly! -
Really cool art.
Wasted a good briefing.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
GOD!!! I agree with you all... Take the Bug/Guy out, use human hair!!!! and art direct the HELL out of it... it would have been a good ad.
:::MARK3R:::
Yeah! why they didn't put a nice and silky tornado hair??
Si, por que no pusieron un cabello bonito y brillante en el tornado??
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Don't try to stand out of the crowd; avoid crowds altoghether.
i get the feeling that the whole idea behind this campaign is that the target of pantene is a woman with no self-confidence, that needs reassuring and backing up from men :s
utter shite, leave advertising now
Oh my goodness, the brushing that will need. It took me a half hour to undo my wedding hair--I can't imagine this mess!
great idea. looks like the elefant cover art we did with http://www.toddalanbreland.com.
check it.
http://www.pillowhead.net/images/elefant.jpg
Talk about negative attitudes around here. I think the idea is the first, interesting, fresh approach to hair product advertising I've seen in a long time.
Drop the guy though. Seriously.
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