34 comments

JTW926's picture
JTW926
184 pencils

how many ads use mona lisa for a product that is for restoring something??? use another painting if you have to, PLEASE!!

Minimum's picture
Minimum
1496 pencils

yeah like the scream...that one hasnt been used yet :P
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

returntosender's picture
returntosender
42 pencils

Yawn!
It's the first time that I see an old paint modified on the product benefit.
Boooooorinnnnng.

Whippo's picture
Whippo
8 pencils

Zzzzzz, what they said. Where is the creativiy?

creative420's picture
creative420
279 pencils

Lame. Done. Could be a copywriter from Dubai working in Australia. :D

AndresBotero's picture
AndresBotero
78 pencils

NOOOOO!!! no mas mona lisa para anuncios de:

1. shampoo
2. dentistas
3. el resto....

Creatividad = 0

A. J. SMITH's picture
A. J. SMITH
2838 pencils

I know everyone hates the fact that everyone uses the Mona Lisa, but as an ad, its not for the ad critics (us) its the general populace, it needs to be got and appreciated quickly.

So for me, the obvious choice is the obvious chice, because its the most effective.

So I like this 9/10

BUGGERS

like.a.boy's picture
like.a.boy
227 pencils

Yes: Formula can be recycled.
No: The direction of restoring something from
old painting/scripture/artifact/leather have
been DONE TO DEATH, let this direction rest in peace,
please.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Creatively, I entirely agree with you,

In terms of effectiveness. We will have to agree to disagree.

Peace

BUGGERS

like.a.boy's picture
like.a.boy
227 pencils

Does it mean that if the direction is effective, then we should recycle it over & over &over & o v e r &o ve r &ov er & ov e r & o v er & ove r& over &over & o v e r &o ve r &ov er & ov e r & o v er & ove r& over &over & o v e r &o ve r &ov er & ov e r & o v er & ove r again till it get boring and irritating?

Not to mention consumers as getting smarter by days, good ads are circulating over the net, don't treat them like a fool and have some pride, think of something better, or at least differently.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Like I said, we will have to agree to disagree.

I am happy to leave it there, shut your cake hole and do the same, or go for a fag or have a wank or something, you made your point and I see it.

Stigset's picture
Stigset
1456 pencils

sorry, but this isn't creativ, and you can still be creative and appeal to the general public. This doesn't do it.

scarfinati's picture
scarfinati
830 pencils

Buggers is right.

Who cares that the painting has been used -- its quick and right for the benefit. The same formula for writing films has been used since aristotle invented it over 2000 years ago, that doesnt mean each new film written is lame and boring because it uses that same formula.

kre8's picture
kre8
989 pencils

same formula yes.
but if every film used the same actor?
like this ad, it would send us all to sleep.

jennywhx's picture
jennywhx
1142 pencils

i actually like this ad, guess Monalisa still can go for a lots of "treatment" tho. slimming program..eyebrow shaping..eyebag removal.. face-lifting...OH to be a modern women is so hard.

chintan ruparel's picture
chintan ruparel
1516 pencils

Monalisa is turning in her grave...
and pls, this is bad work!
its done 2 AFTER-LIFE!

~ old habits die hard, older ones never do ~

copywritter6's picture
copywritter6
44 pencils

bad ad

klaussnow's picture
klaussnow
1675 pencils

no one can beat the dove cartoon character ones...yeehaw.

... its already been done...

bompa's picture
bompa
318 pencils

OTRA VEZ LO MISMO???? COME ON AUSSIES YOU CAN DO IT BETTER, FOR SURE.

Spanky's picture
Spanky
4898 pencils

this is what makes grey grey.

juliangray's picture
juliangray
987 pencils

oh my god, i couldnt say it better!

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

...and give her several nose jobs and cheek bone restructuring and some skin discoloration treatments and thinner lips and shapely jet-black permanent eyebrows and what do we have?

Jacko.

Rog's picture
Rog
6094 pencils

BIIIGGG let down, boys.
And the Aussie work was going so well.
Unless you bastards are just after pre-selective creative focus group feedback!!!
Expect higher standards from Ant Shannon.

>>>> That's not an ad. THIS is an ad.

Davosk's picture
Davosk
4825 pencils

Don't just blame it on Ant, there was someone else on the creative credit. I used to work with him and his standard has been high for many years. Remember the 'Garden Show bee' TVC a while back. Ivan knows.

Rog's picture
Rog
6094 pencils

See your point, Davosk.
And yes, I dug that Bee-suit tvc, hugely.
Something about animal suits!!! My brief will come.
But CD's have the final say on live or die.
And I'm just a tad surprised this one got up.

>>>> That's not an ad. THIS is an ad.

Rog's picture
Rog
6094 pencils

See your point, Davosk.
And yes, I dug that Bee-suit tvc, hugely.
Something about animal suits!!! My brief will come.
But CD's have the final say on live or die.
And I'm just a tad surprised this one got up.

>>>> That's not an ad. THIS is an ad.

bigbadfatmadafaka's picture
bigbadfatmadafaka
486 pencils

Too much sun causes mona lisa ads and brain damage...

happy angel's picture
happy angel
56 pencils

old idea, but still working

everartz's picture
everartz
7613 pencils

i dont think it works that much, coz the mona liza is a strong and solid entity... therefore i dont think using it to validate an ad is correct, ive seen few ads done in india for similar products of hair care but they were using the indian gods and angels to promote the quality of the product..but no its not good or maybe became old a bit.

| Everartz |

dadada's picture
dadada
1720 pencils

In my sens, you're debating a critical subject, wich is about "what is a good ad?" is it a awsome creative idea? or is it a selling ad? It is also a major problem when selecting winning ads, sometimes you've a Gold ad but it doesn't sell the product!

Everybody is creative, be yourself.

AlphaHawk's picture
AlphaHawk
84 pencils

Well as a purists wh believes advertising is itself an art form, I hate recycled ideas/ads. As for that being offset by no consumer seeing this I can only make a comparisson to film. How many times have you seen the same movie over and over again (Tom hanks movies, action movies), yeah they do wel in the box office but the true filmamkers hate it. So you can make a choice to be a rich hack at 30, or you can do something new and be remebered for years.

like.a.boy's picture
like.a.boy
227 pencils

Btw does Pantene Time Renewal make hair curly too while restoring it?

http://upload.wikimedia.org/wikipedia/commons/8/85/Mona_Lisa.jpeg

rleite's picture
rleite
40 pencils

Duuuuuuuuuuuuullllllllllllllllllll...

Guest's picture
Guest

can anybody tell me where this ad is from? a magazine? what magazine? or on television? Please give me all the details because Im working on an art project with this picture. Greatly appeciated .

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